Allegro launches in Hungary: Europe’s largest online marketplace now open to shoppers and retailers

Photo: Allegro

Allegro, the largest online marketplace of European origin, is thrilled to announce its expansion into Hungary with the launch of its new platform, Allegro.hu. Building on 25 years of market experience, Allegro is committed to providing Hungarian consumers and businesses with an unrivalled online shopping experience, offering access to over 150 million offers at competitive prices.

Expanding horizons for Hungarian shoppers and sellers alike

Allegro.hu arrives with a broad catalogue that includes everything from electronics, home and garden supplies, fashion, health and beauty products to automotive parts, books, and collectibles. Operating in a marketplace model, Allegro enables direct transactions between customers and merchants. The model benefits both parties: for consumers, a vast selection of products is available at competitive prices and in a safe online shopping environment. Sellers, in turn, gain a reliable partner to grow their businesses in a new, increasingly popular sales channel while maintaining control over their offers and prices. What’s also worth mentioning, the integration with their e-shops is extremely easy.

Innovative services and deals for a seamless experience

Hungarian customers can enjoy Allegro Smart!, a subscription service that offers unlimited free deliveries, and exclusive deals. A special free trial of Allegro Smart! is available, allowing users to experience the benefits with 8 free deliveries over 12 months. After the trial, the service will be available for just 5,000 HUF per year or 1,300 HUF per month, with free delivery on orders over 5,000 HUF for lockers/pick-up points, and 9,000 HUF for courier services.

What is more, shopping on Allegro.hu comes with a Best Price Guarantee, which ensures that shoppers get the best deal on selected products by automatically comparing prices on Allegro with some of the most popular online stores. Products eligible for this guarantee display a special badge, and if a lower price is found for the same product elsewhere, Allegro will provide a coupon worth 150% of the price difference, redeemable on the platform. This guarantee allows customers to shop with confidence, knowing they are getting the best possible price.

Secure and convenient shopping for peace of mind

Allegro.hu is designed with the customer in mind, offering a variety of delivery options including home delivery, automated parcel machines, and pick-up points, supported by reliable carriers such as DPD, Packeta, UPS, and Express One or the Hungarian Post for domestic deliveries. All popular payment methods are accepted, including card payments, Apple Pay, Google Pay, and cash on delivery.

The platform also features Allegro Protect, ensuring a worry-free online shopping experience by providing automatic, free transaction coverage. This means that purchases are protected without the need for any additional fees or activation steps. If the customer does not receive the product they ordered, or if the seller doesn’t resolve a return or complaint, Allegro Protect will step in to compensate within 48 hours after the request approval. This protection is valid for up to two years from the date of purchase and ensures swift, automatic resolution. It guarantees customers a refund of up to 1,500,000 HUF.

As a marketplace, Allegro is a platform where the buyer can contact the sellers directly via chat in case of any issues. However, if there are any problems where the customer is not satisfied with the way the merchant is handling their complaint, Allegro’s local, Hungarian-speaking Customer Satisfaction team is available to join the discussion and help the buyer resolve the issue.

Empowering local businesses

Allegro.hu is not just a marketplace for consumers, but also a powerful platform for Hungarian businesses. Local merchants can leverage Allegro’s extensive reach and advanced technological solutions to grow their businesses in an increasingly competitive online market. The platform provides easy integration for sellers, analytical tools, and educational resources, helping them to scale up their operations efficiently. Registering on Allegro is simple and free of charge.

Moreover, Allegro helps translate listings, convert prices and, most importantly, build demand in local markets. The company also provides ready-made logistics offerings, with its Ship with Allegro delivery methods, which include deliveries carried out by popular courier services. Allegro also supports its partners by sharing tips on how to sell in different countries across the region, including by outlining the differences in consumer preferences.

There are no mandatory recurring subscription fees for Allegro sellers. The commission is paid only in case of sales. Also, there are plenty of benefits for new accounts. Allegro.hu also offers a 180-day Welcome Program for new sellers, which includes 0% sales commission for up to 2,500,000 HUF savings on commissions. Additionally, participants will receive a free Professional Subscription throughout the program’s duration, providing them with advanced selling tools and analytics at no extra cost.

These features make Allegro.hu an attractive partner for local businesses looking to expand their online presence. For more information on merchant registration please visit https://allegro.hu/kampany/ertekesites-megkezdese

A leap forward for Mall.hu

With Allegro’s launch in Hungary, Mall.hu – operating under the Allegro brand since 2022 – is transitioning to an enhanced shopping experience by becoming a store within the Allegro.hu platform. Of course Mall.hu shoppers will be able to access all the post-purchase services, such as order tracking, returns, claims, and purchase history in a dedicated space on mall.hu. This move underscores Allegro’s commitment to elevating the shopping experience for Hungarian consumers, offering both familiar services and innovative features.

A new chapter of e-commerce in Hungary

“Allegro’s expansion into Hungary represents a significant milestone in the company’s growth strategy within Central Europe“, said Matthias Frechen, Chief Commercial Officer at Allegro. “After successful launches in Czechia and Slovakia, over 2.5 million active shoppers are choosing the platform in the two countries. Hungarian customers are familiar with the marketplace model and are shopping more and more online. Allegro equals a large selection and competitive prices. Also, we are a trusted partner for merchants, opening new possibilities to increase their sales.“

For more information and to start shopping, visit Allegro.hu.

About Allegro: Allegro is the largest online marketplace of European origin, with nearly 25 years of experience in the e-commerce industry. Known for its wide selection of products, competitive prices, and secure shopping environment, Allegro continues to expand its presence across Europe, offering innovative solutions for both consumers and businesses.

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