Vodafone is gone! Acquirer One Hungary opens flagship store in Budapest

One Magyarország opened its first flagship brand store in Budapest on Monday.

As we wrote earlier, listed ICT company 4iG rebranded the commercial telecommunications services of its units Vodafone Magyarorszag, DIGI, Antenna Hungaria and Invitech under the One aegis from January 1. One tariffs have not changed although some packages have been renamed.

“Our aim is to be the first choice among Hungarian telecom operators for residential and business subscribers, in line with the One brand,” said the CEO.

Tamás Bányai noted that the integration of the services of DIGI, Invitech and Antenna Hungária into one hand is a historic moment in the Hungarian telecoms market.

The 135 shops of Vodafone and Digi, currently operating in 98 municipalities, will be merged, and the two brands will be phased out by mid-January. In response to a question from MTI, Tamás Bányai said that the complete restructuring of the network of shops, starting this year, is part of a multi-year process. He did not want to share details about the financial costs of the restructuring or the exact amount of One’s planned investments for this year.

In a statement, the company stressed that One’s mobile tariffs have not changed since 1 January. Customers will find some packages under a different name, but the content and tariffs of the packages will be the same as the previous Vodafone and DIGI tariff packages, they said.

The company is offering banded discounts to customers with multiple services, and has introduced new mobile subscriptions with unlimited data and talk for both residential and small business customers, as well as new solutions for prepaid customers.