Hungarian company becomes official sports betting partner of the Spanish football championship LA LIGA

One of the world’s most popular sports organizations, LALIGA, and VEGAS.HU, the first online casino and sports betting service provider in Hungary, have entered into a long-term strategic partnership, which is unique in Hungary. In addition to exclusive marketing rights, the agreement also includes betting opportunities not available to Hungarian players elsewhere and visits to Hungary by the tournament’s legendary ambassadors.

La Liga with Hungarian company

LALIGA’s matches are also among the top in terms of attendance and betting activity among Hungarian players. The Hungarian fan base of the two giant Spanish clubs Real Madrid and FC Barcelona alone is estimated at more than one million, and looking at the television figures, we see that there is a huge interest in LALIGA matches in Hungary, which is taken to a new level with the new agreement.

Under this new agreement, the marketing rights to LALIGA will be used exclusively by VEGAS.HU within the Hungarian sports betting sector. In addition, Hungarian players will also be able to access the joint events of the two organisations and the special sports betting opportunities available only on this platform in Hungary. In addition, in line with LALIGA’s active brand ambassador activities, the partnership is expected to see a number of retired football legends visit Hungary, as José María Gutiérrez, aka Guti, multiple Champions League winner and Spanish football champion of Real Madrid, did at the press conference announcing the partnership.

“After a quieter period last year, we are putting our sports betting segment on a new footing in 2025. In addition, our priority is to conclude agreements that will further strengthen this business and make us an unavoidable player in this market. We want to work with the best. Our partnership with the organiser of perhaps the most popular championship in the world is a result of this ambition. LALIGA is a company whose activities move millions of sports-loving people on a daily basis, giving them an experience and strengthening their sense of belonging. VEGAS.HU joins this mission “, said Zsolt Müller, Director of the online division of VEGAS.HU. The senior executive added: “Together with LALIGA, we will provide our home fans with an experience they have not yet had the chance to experience in their home country.”