Hungarian company becomes official sports betting partner of the Spanish football championship LA LIGA
One of the world’s most popular sports organizations, LALIGA, and VEGAS.HU, the first online casino and sports betting service provider in Hungary, have entered into a long-term strategic partnership, which is unique in Hungary. In addition to exclusive marketing rights, the agreement also includes betting opportunities not available to Hungarian players elsewhere and visits to Hungary by the tournament’s legendary ambassadors.
La Liga with Hungarian company
LALIGA’s matches are also among the top in terms of attendance and betting activity among Hungarian players. The Hungarian fan base of the two giant Spanish clubs Real Madrid and FC Barcelona alone is estimated at more than one million, and looking at the television figures, we see that there is a huge interest in LALIGA matches in Hungary, which is taken to a new level with the new agreement.
Under this new agreement, the marketing rights to LALIGA will be used exclusively by VEGAS.HU within the Hungarian sports betting sector. In addition, Hungarian players will also be able to access the joint events of the two organisations and the special sports betting opportunities available only on this platform in Hungary. In addition, in line with LALIGA’s active brand ambassador activities, the partnership is expected to see a number of retired football legends visit Hungary, as José MarÃa Gutiérrez, aka Guti, multiple Champions League winner and Spanish football champion of Real Madrid, did at the press conference announcing the partnership.
“After a quieter period last year, we are putting our sports betting segment on a new footing in 2025. In addition, our priority is to conclude agreements that will further strengthen this business and make us an unavoidable player in this market. We want to work with the best. Our partnership with the organiser of perhaps the most popular championship in the world is a result of this ambition. LALIGA is a company whose activities move millions of sports-loving people on a daily basis, giving them an experience and strengthening their sense of belonging. VEGAS.HU joins this mission “, said Zsolt Müller, Director of the online division of VEGAS.HU. The senior executive added: “Together with LALIGA, we will provide our home fans with an experience they have not yet had the chance to experience in their home country.”
The cooperation we signed with VEGAS.HU is another important step in increasing LALIGA’s brand awareness, as this is the first time we have signed such an agreement in Hungary. Our partnership not only gives us the opportunity to connect even more closely with Hungarian football fans, but is also in line with our mission to provide new and unique opportunities for LALIGA fans. We are confident that we are looking forward to a mutually successful period, which will benefit both our clubs and our fans, as Spanish football has never been closer or more exciting in this country,” said Javier Gurrea, LALIGA’s Director of Sponsorship Partnerships.
“It is a great pride for me to represent LALIGA as a brand ambassador in this partnership with VEGAS.HU. As a former player, I know first-hand the impact LALIGA has on people around the world and it is particularly exciting to see the continued expansion of the league into new markets like Hungary. Football is a universal language that brings people together. And this agreement will give Hungarian fans the opportunity to get to know the LALIGA experience even better,” said José MarÃa Gutiérrez ‘Guti’, LALIGA brand ambassador.
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