Euro2016: The slogan of Hungary is already a winner

The English magazine Creative Review has rated and reviewed the slogans of the 24 national teams competing at the European Football Championship. In a close competition, the Hungarian slogan eventually triumphed, index.hu reports.

The slogans, chosen by public vote, appear on the national teams’ buses. The Hungarian slogan is Ria Ria Hungária which also features on the bus in English, as Ry-Ry-Hungary.

Here are the Creative Review’s ratings:

• Albania – O Sa Mirë Me Qenë Shqiptar! – Feels so good to be Albanian! 9/10
• Austria – Immer wieder, immer wieder, immer wieder Österreich! – Again and again, again and again, again and again Austria! 3/10
• Belgium – 1 Team – 1 Ambitie – 1 Team – 1 Ambition 1/10
• Croatia – Nova vatra, staro mjesto, ista nada – New fire, old place, same hope 4/10
• Czech Republic – Jeden tým = Jeden cíl! – One team = One Goal! 1/10
• England – One team, one dream 2/10
• France – Votre force, notre passion – Your strength, our passion 2/10
• Germany – Wir meistern das! – We will make it! 4/10
• Iceland – Áfram Ísland – Come on Iceland 0/10
• Italy – FORZA AZZURRI! – GO AZZURRI! 6/10
• Northern Ireland – Dare to dream 0/10
• Poland – Łączy nas piłka – United by football 3/10
• Portugal – Um passado de glória. Um futuro de Vitória – A glorious past. A future of victory 8/10
• Republic of Ireland – Dream it. Believe it. Achieve it 0/10
• Romania – O echipă, trei culori şi milioane de inimi care bat pentru România!
  One team, three colours and millions of hearts beating for Romania! 1/10
• Russia – Один за всех и все за одного! – One for all and all for one! 1/10
• Slovakia – Jeden národ, jedno srdce, jeden sen! – One nation, one heart, one dream! 1/10
• Spain – Un color, una pasión. Somos la Roja – One colour, one passion. We are ‘La Roja’ 1/10
• Sweden – Tillsammans för Sverige – Together for Sweden 1/10
• Switzerland – Hop Suisse! Hopp Schwiiz! Forza Svizzera! – Go Switzerland! Go Switzerland! Go Switzerland! 3/10
• Turkey – Biz Bitti Demeden Bitmez – It’s not over until we say it’s over 9/10
• Ukraine – Мрія народжує переможців! – Victory starts with a dream! 1/10
• Wales – The dragons shall rise – 8/10

And finally…

Hungary – Ria Ria Hungária! – Ry-Ry-Hungary! 9/10
The Creative Review’s reasoning: “As far as I can tell, the ‘Ria’ doesn’t translate into anything – it’s just a childlike way of turning ‘Hungaria’ into a chant. This is excellent and shows a good understanding of how slogans work.”

None of the countries got 10/10. Hungary tied with Turkey and Albania with 9/10 each, and Wales got a mention for including dragons. In the end, the Hungarian slogan was announced the absolute winner.

Photo: twitter.com/MLSZhivatalos

Copy editor: bm

Source: index.hu