An exquisite Swiss chocolatier is to open in the heart of Budapest

According to Mfor.hu, the rightly famous Swiss chocolatier, the Lindt & Sprüngli expands its global chocolate business in Central and Eastern Europe and finally opens a new exquisite shop in the heart of Budapest as well. The new store of 100-150 sqm favouring the Hungarian fans of premium quality chocolate is going to be established in the city centre with the assistance of the Jones Lang LaSalle (JLL).

The popularity of the premium quality Lindt chocolate originated in Switzerland, the home of the world’s finest chocolate, has been flourishing since the 1800s. Furthermore, within a short amount of time, the renowned products are going to be available in Hungary as well.

The regional business strategy of the Lindt is to familiarise its products and make them more accessible in Hungary and this is why the decision-makers decided to open a new store in Budapest.

The chocolate brand has an extensive network of more than 400 stores in the world and depending on the location of the chocolatier; the owners set up an outlet, a boutique or a café. The one in Budapest is going to be either a boutique or a café depending on the location eventually chosen for the store.

Many simple reasons justify the expansion of the rightly famous brand in Hungary. Firstly, there are not many competitors on the Hungarian market dealing with premium quality chocolate. However, the growing consumer confidence along with the improving standards of living and the increasing tourist traffic all show that Budapest meets the standards needed for the setup of such a premium quality store.