Deepening its connection further with Hungary, the leading tyre manufacturer, Apollo Tyres has partnered with DVTK, the leading sports club in Hungary. The Company will leverage DVTK’s passionate and massive fan base to raise awareness of its brand among potential customers, business partners and consumer audiences in Hungary. The Apollo logo was already displayed on the jersey of the players during the stadium opening match on Saturday.
Playing in the top flight of the Hungarian Football League DVTK is very well-known across Hungary. Brand visibility across various sports teams during the official match time and various other sponsorship opportunities will increase the brand awareness for Apollo Tyres. Adding depth to the partnership, Apollo Tyres offers a broader grassroots support of both Women’s and Youth football across the region.
“Apollo Tyres’ believes in connecting, supporting and enabling the local communities and prominent regional organizations and help them realize their full potential. The association with DVTK is a step in that direction and I welcome them to the Apollo Tyres family. This way of thinking is aligned with the ethos of DVTK: One Club – One Heart – One Soul”
– said Tamás Tarnai, Head of Human Resources and Corporate Support of Apollo Tyres Hungary.
“For our club it is an outstanding success that Apollo Tyres has chosen DVTK as its marketing and communications partner. By now DVTK became more than a city sports club. We are present is three counties, offer nine sports and nearly two thousand adults and young players belong to us. We find it an exceptional result of our regional sport policy that we have won the support of the Heves county based wold class company” – added Gergely Sántha the managing director of DVTK.
Apollo Tyres markets its products under its two global brands Apollo and Vredestein. Apollo Tyres is the Global Tyre Partner for two current English Premier League clubs – Manchester United and Crystal Palace,
and the company also has a presence in the German Bundesliga, with its association with Borussia Monchengladbach. In India, it has a presence in the Indian Super League by sponsoring Chennaiyin FC and in the I-League with its title sponsorship of Minerva Punjab FC.
DVTK, the Hungarian sports club is based in Miskolc, Diósgyőr. Founded in 1910 by the local youth, the football team of the club plays in the first division of the Hungarian League and has spent most of its history in the top tier of Hungarian football.
DVTK is the largest sports club in the North East of Hungary and supports a host of teams including basketball; hockey; volleyball; table tennis; wrestling; chess and e-sports.
Source: Apollo Tyres