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Budapest Loves You – New touristic campaign to target the LGBTQ community
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Gay tourism and travel have been on the rise for quite a while, thus countries aim to attract the members of the LGBTQ community with different tools. Kreativ.hu reports that Budapest’s first official campaign was recently launched by the Humen Travel Touristic Association, which came out with an upbeat video to kick off the popularisation.
The association launched its campaign called Budapest Loves You last week with the target of attracting the LGBTQ (lesbian, gay, bisexual, transgender, queer) community to the Hungarian capital.
Based on the announcement of the association, “touristic experts have realised all over the world that LGBTQ people need to be attracted with a separate marketing communication tools”. To join this trend, the Humen Travel Touristic Association was founded by ten Hungarian enterprises and initiated by the Humen Media Hungary.