The 28-market strong Coca-Cola HBC unveils a new range of Costa Coffee products to enjoy at-home, at-work, and on-the-go. Hungary is among the first European countries to launch the Costa brand, since The Coca-Cola Company acquired it last year.
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa Coffee operates in 31 international markets, with over 2,700+ coffee shops in the UK&I and 1,200+ globally.
In 2019, The Coca-Cola Company has completed the acquisition of Costa Limited.
Coca-Cola HBC Hungary is a member of the Coca-Cola HBC AG Group, which serves 600 million consumers across 28 markets. The Dunaharaszti-based company operates two facilities in Hungary, that employ 1,050 people. Its overall production line provides jobs for nearly 13,000 people. So far, the company has invested HUF 120 billion in the country.
Coca-Cola HBC Hungary is one of the most important players of the food and beverage sector, it ships its products to 26 countries.
Nearly two-thirds of the materials used in production come from domestic suppliers.
Zoran Bogdanovic, CEO of Coca-Cola HBC stated:
“This is an exciting move with an exceptional brand that continues to build the strength of our portfolio and our business efficiency. We are delighted to be able to offer our customers an at-home Costa Coffee experience for their shoppers/consumers to enjoy. We are working hard with our customers in cafes, bars, and hotels to offer Costa Coffee when it is safe for them to reopen. This move reinforces the strength, breadth and flexibility of our portfolio and marks the start of our long-term plan to provide Costa Coffee for our 28 markets.”
Coca-Cola HBC will offer a wide range of blends and formats as well as a unique set of services & benefits that will make the Costa experience the best coffee experience. The portfolio will include whole beans, roast & ground coffee, and various coffee pods. The company also provides a broad range of fully supported coffee machines and other services that secure a great in-cup result, as well as best in class training, and technical support. Although opening new franchise coffee shops is not part of these plans, current Costa Coffee franchisees in our country play an essential role in building and strengthening brand recognition.
Jill McDonald, CEO of Costa Coffee said: “Costa Coffee’s mission is to inspire the world to love great coffee.
Today’s launch with Coca-Cola HBC will disrupt and redefine how and where people can enjoy coffee in our European markets, combining the marketing expertise, European scale and distribution credentials of Coca-Cola HBC, with Costa Coffee’s expertise in coffee.
The entire product portfolio has been expertly crafted by Gennaro Pelliccia, our Master of Coffee and use Rainforest Alliance Certified coffee beans, used in all of Costa’s coffees across the world. Despite the challenging times we find ourselves in, we are very excited to provide consumers with new ways to enjoy a Costa, whatever the occasion.”
László Békefi, the General Manager of Coca-Cola HBC Hungary added:
“We’ve been looking forward to this moment.
With the Costa Coffee launch, we will be able to address a broad range of consumer needs across multiple occasions.
I hope that using our well-built infrastructure, experience and capabilities in the coffee category, we can build an even closer collaboration with our customers on every commercial channel.”
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