Budapest, November 27 (MTI) – About one million people, or a fifth of Hungarian internet users aged 18-59 plan to make a purchase in the sales advertised for Black Friday.
Black Friday, a day when most stores offer a reduction in their prices, was started in the US nearly fifty years ago. The day is usually held on the Friday after the US holiday Thanksgiving, this year on Nov. 27, which is also traditionally the official start of Christmas sales.
A marketing survey conducted in Hungary found that 72 percent of those surveyed had heard about Black Friday and 22 percent plan to buy something on this day in a sale. A majority, or 54 percent, of these planned purchases will be made online, while 11 percent said they would shop only in a store.
Online buyers are mainly educated men aged 30-39 from Budapest and eastern Hungary while the shoppers preferring department stores are typically women with lower levels of education, according to the survey.
The Central Statistical Office (KSH) said online shopping in Hungary is gaining ground: last year 20 percent of the population were buying online. Turnover generated by home delivery and online retailers rose 6.6-fold from 2005 to 2014, it said.
Hungarians also adopted “Buy Nothing Day”, a campaign against overspending, which is usually observed on or after Black Friday.