Every business needs customers. Finding these customers can be a challenge, particularly in a highly competitive field. However, social media platforms make it easy for small to medium enterprises to compete with international corporations. When a business grows its Instagram following, more people learn about the brand. They may even become loyal customers. How can a brand grow its Instagram following?
Connect Through Stories
Entrepreneurs often purchase Instagram followers to attract more people to their pages. Find more information on this option here. However, once they arrive on the site, the business must find a way to keep them engaged. Storytelling is a great way to do so.
Tell the story using visuals rather than text. For example, a manufacturing company can tell the story of a product by showing the raw materials used to create this product. The next few visuals could show the product at various stages of the manufacturing process. End the story by showing the completed project. Viewers will be fascinated to see how the company takes a product through the various stages.
Negativity remains prevalent on social media. Arguments break out on Twitter and Facebook quite frequently. People turn to Instagram to get away from the disagreements. They aren’t looking for an in-depth conversation. They just want to see something positive, and Instagram is the perfect place to do so. Keep things light when posting pictures and the business following will grow.
Many businesses cannot afford to bring in a celebrity influencer to help market the brand. However, they can work with brand ambassadors. Brand ambassadors spread awareness about a brand and its offerings. They have some connection with the target audience and the company benefits from that. The ambassador is seen as a trustworthy individual who operates independently of the brand. They aren’t biased when it comes to the products and services.
People who follow the brand ambassador may also begin following the business. They trust this individual when the ambassador says a product or service is good. The ambassador has never steered them wrong in the past, so they are willing to try a product or service from a brand they aren’t familiar with.
Know the Target Audience
Millions of businesses maintain a presence on Instagram today. How can a business stand out in this crowd? The key lies in identifying the target audience and creating content with this audience in mind.
Spend time gathering demographic information about the audience. Go a step further and learn what times they tend to engage with businesses on Instagram. The business owner can look at general times when people tend to be on these sites. However, they should also make use of the insights provided by the social media platform to learn when their visitors tend to comment and like posts the most.
Engage with Competitors’ Followers
A business owner needs to determine their closest competitors on Instagram. Once they have identified these accounts, it’s time to begin engaging with their audiences. The business owner knows they are interested in the products and services offered or they wouldn’t follow the competitor.
Engaging with these accounts includes many benefits, and doing so isn’t difficult. The business owner simply needs to follow the competitors’ followers. Like their photos or comment on them. They may decide to learn more about the business and end up moving from the competitor to the business that chose to engage with them.
Instagram allows any business to connect with consumers around the globe. However, the business may want to be more specific when it comes to who it targets. Instagram geotags make it easy to do so.
Instagram is very specific in terms of where content is stored. The platform retains this information down to the latitude and longitude, but only if the user tells the site to publicize the location. Physical businesses can see all content tagged to their locations. In addition, they can use a location hashtag to alert consumers to their presence in a city or neighborhood.
In addition, the business owner can use geotags to locate local influencers. Develop a partnership with one of these users to grow the Instagram following. The local influencer’s followers will learn about the business and may choose to follow it and learn more.
Begin using these strategies to grow the company’s Instagram following. Business owners that do so find they see great results in little time. As these strategies don’t cost any money to the business, they can be implemented quickly and easily. The business will need to assign an employee to handle these tasks and pay them to do so. However, this cost is little when compared to the excellent results the business will see when its following grows.
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