Hungarian Herend porcelain is world leader in the market

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The Herend porcelain manufactory (Herendi Porcelánmanufaktúra Zrt.) earned 52% more in 2021.
Herendi Porcelánmanufaktúra Zrt. not only stayed afloat during the pandemic, like many companies, but it also increased its revenue. In 2021, the company increased its revenue by 52%, writes vg.hu. The manufacturer of the world-famous Hungarian porcelain items could be seen as one of the few companies that pride itself on running a profitable business despite all the odds others had to face recently. Moreover, the items manufactured are exported to about 60 countries.
Last year, the company opened a store in Abu Dhabi (United Arab Emirates) and Almaty (Kazakhstan). It also can be found in Chile. There was a rise in sales in many countries, including the United States, China, South Korea, Turkey, Italy and Austria. The company’s total sales increased by 24 per cent in 2021, which is a rise of 1 billion forints (EUR 2,788,167).
Employees can also be happy about the company’s success. 655 employees and another 20 retired cooperative employees work for the company, yet no one was dismissed. What is even better news is that their wages were raised by 9%. The wages of employees have increased by 68% since 2011. Of course, another contributing factor to this tremendous success is that covid measures were strict, and there were no significant human resource losses due to illnesses.
The company’s past achievements are remarkable as well.










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The top 5 porcelain manufacturers in the world by market share are as follows: Rak Porcelain, Fishers Group (brands like Royal Doulton, Wedgwood and Royal Copenhagen amongst other world renowned brands), Rosenthal Gmbh, Libbey (again a number of well known brands such as Schönwald) and Meissen. So I challenge the author of this article to justify the headline that “Herend Porcelain is world leader in the market”.