Agrármarketing Centrum started a promotion campaign for foreigners at the Budapest Airport today. They offer everybody a sip of pálinka, Hungary’s world-famous national spirit.
According to the institution’s statement, you may find their stands in the Heinemann Duty-Free Skycourt. Furthermore, you can even buy a bottle provided you like the taste. Agrármarketing Centrum believes the airport is ideal to popularise pálinka since they can meet thousands of people.
The campaign started today and will last until 31 March. The dates are the following:
The stands will offer four flavours.
Protected as a geographical indication of the European Union, only fruit spirits mashed, distilled, matured and bottled in Hungary and similar apricot spirits from four provinces of Austria can be called “pálinka”. The drink has to contain at least 37.5 percent alcohol. It cannot be flavoured, sweetened or coloured. Flavours may only be “added” by ageing pálinka on different fruit beds. Pálinka has been a hungaricum since 2013.
Here is the famous Hungarian pálinka song: