business innovation

The innovative Hungarian products are recognized nation and worldwide. The Hungarian National Trading House (MNKH) is actively seeking ways to promote the export of innovative small and medium-sized enterprises, and the Hungarian knowledge and competence, Zsanett Ducsai-Oláh, CEO of MNKH Ltd. said during the InnoTrade in Budapest, writes.

Since its launching at the end of 2015 the InnoTrade startup programme provided opportunities for 11 promising Hungarian startup companies to represent Hungary at the CES in Las Vegas, on the South By Southwest Festival in Austin, and at the CeBit exhibition in Hannover.

The CEO said that most Hungarian startups do not have the resources to promote their products on an international level, and rather concentrate on the developing process. In the InnoTrade programme all companies are evaluated and given points; if the product is appropriate, then the companies get the opportunity to present their products at different international exhibitions to gain potential sponsors.

InnoTrade points are the flaws of the companies that applied to the programme and after those are corrected the startups may reapply. If they are successful and are given the opportunity to be present at one of the exhibitions, all companies get personalized training to be able to negotiate effectively.

The Hungarian National Trading House (MNKH) is present in almost 40 countries and they are planning to set up offices in several other countries. The Trading House has also made a cooperative agreement with the Haas School of Business at the University of California in Berkeley to further develop the ecosystem of Hungarian startups.

With the help of the InnoTrade programme the MNKH will provide opportunity to Hungarian startups to attend 15 international events; the next one is the TechCrunch Disrupt in New York. Participating companies will visit the United States’ most developed startup centres, search for business incubators, sponsors and investors, and will participate in prestigious technical conferences.

Copy editor: bm


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