Alexandra Béni | Mar 22, 2019 | 0
Introducing the Eger Wine Workshop
The Eger Wine Workshop was founded by ten Eger winemakers committed to sharing their ideas and working towards a common goal. It was clear to all of them that the way forward was to work together and it is through cooperation that the wine region’s recognition can be increased.
The first discussions took place in 2016. The parties considered organized operation a top priority from the very beginning. To clarify the set of areas in need of development the first step was to ask questions. Discussions were initiated with representatives of trade and gastromony and a 500 strong customer survey was also conducted.
The direction they envisioned was to develop their wine ranges, to finetune the existing brands and to establish standards for the highest wine category.
In practical terms this meant improving the image of Egri Bikavér, strengthening the market presence of Egri Csillag, redefining Szépasszony-völgy, creating and introducing a special Eger bottle and making the wine region more attractive to younger customers.
This is what György Lőrincz, winemaker of St. Andrea Winery and founding member of the association had to say about their joint efforts:
„It’s a great experience to discuss crucial matters with enthusiastic colleagues. I’m happy for them and I sincerely hope that the love experienced at the workshops shall emanate and spread throughout the whole wine region and with belief in our truly worthy goals we can fulfil our responsibilities and show the way forward for the coming generations as well.”
Members of the Eger Wine Workshop: Bolyki Winery and Vineyards, Egri Csillagok Ltd, Eszterházy Károly University, Gál Tibor Winery, Juhász Brothers Winery, Ostoros Family Winery, Petrény Winery, St. Andrea Winery and Vineyards, Thummerer Winery and Vineyards, Tóth Ferenc Winery.
It marked an important milestone in the life of the organization when in 2018 it became an officially recognized association and regular communication with the wine trade and the wider public has begun.
Under the name Egri Bor Most (’Eger Wine Now’) social media sites were set up, and there were presentations held in Eger and Budapest on the subjects of Egri Csillag, Egri Bikavér and single-vineyard Eger wines to audiencies made up of sommeliers, wine trade representatives and journalists. Eger Wine Workshop was first introduced to the public in February 2019 at the Viticulture and Oenology Conference held in Eger.
Source: Wineglass Communication