The German Schwarz group’s aim (which runs the Lidl supermarkets) is to have a €100 billion profit in the next five years; it’s roughly 30.000 billion HUF. The company has already increased its profit with the help of the Hungarian stores as well.
Klaus Gehrig, chairman of the Schwarz group (which owns the Lidl supermarkets and the Kaufland shops) announced their goal to boost their income to the Holland MT newspaper according to the IDG Retail Analyis site, writes hvg.hu. According to Gehrig, their goal is to reach a €100 billion annual profit in the next five years. This would be a significant increase, as the company’s profit was €80 billion last year, which was already a 7% raise. The €100 billion profit goal is roughly 30.000 billion HUF, which is approximately Hungary’s 2014 GDP.
The company has recently launched its online surface in Germany. Only certain item can be ordered online from Lidl for now, such as tea, wine, coffee, oil, or pet food; the deliveries are managed by the DHL express delivery service and cost €4.95.
Last summer Lidl announced that as a result of its bakeries success, they going to have built in bakeries in Great Britain as well; they devoted £220 million to the project. Not only Lidl, but its biggest rival, Aldi, and other supermarkets such as Tesco, CBA, Spar, Penny, and Auchan also have bakeries inside the stores.
One of the countries where these bakeries were tested was Hungary. Lidl first sold only pre-packaged pastries, but almost every store has their own bakeries in Hungary. Jenő Grósz, head of the board of directors of Lidl Hungary stated in 2012 that building the bakeries was a huge project; in 9 month, bakeries were built in 147 stores.
based on an article of hvg.hu
translated by Adrienn Sain
