McDonald’s in danger? Brand new fast food chain could take Hungary by storm
95 percent of Hungarians want more variety in fast food instead of typical American meals, according to a survey. The survey on fast food habits shows that on average, we would not choose fast food more than once a week. The study was carried out by Pick&Drive, who recently opened their first restaurant on Móricz Zsigmond Square in Budapest.
Hungarians want more versatile fast food options
Hamburgers, chips and fries are what we choose most often at fast food restaurants. This representative survey found that more than 95 percent of people surveyed would prefer a more varied, traditional and healthier option for a quick meal, whether they go to a fast food restaurant or takeaway, Pénzcentrum reports.
“We conducted a representative survey to map fast food – and in particular drive through – habits. Based on the responses, we concluded that the vast majority, more than 95 percent, would prefer a more varied, traditional and healthy meal on the go or even to take away,” said Péter Kis, Managing Director of the company that conducted the survey.
“There were also over 90 percent who would not choose the typical fast food more than once a week if they had the option to ask for something else instead. Many also mentioned their desire for healthier food when asked,” added Péter Kis.
A new restaurant: Pick&Drive
The survey was carried out for a new “drive through” restaurant network by Pick&Drive, who have recently opened their first restaurant on Móricz Zsigmond Square in Budapest. “This is a Pick&Eat restaurant for now, meaning there is no drive-through yet, but we will soon open our first Pick&Drive restaurant in Csepel,” he added.
The new restaurant chain already offers a range of breakfast options, including French toast, egg dishes and sandwiches. The main menu has also been developed based on prior customer demand. Pick&Drive plans to franchise more restaurants soon, not only in Budapest but also nationwide.
Featured image: illustration (Pixabay)
…And would you like a side of zsiroskenyér with that? 🙂 😀
Budapest, Hungary – compared to Italy, France, Switzerland and Germany – the CHOICE of Fast Food – self choice in Shops and supermarkets, which includes Supermarkets with Restaurants included, experienced in recent weeks in Switzerland – quality & not overly expensive.
Budapest, Hungary -“broader” thinking on CHOICE urgently NEEDS attention paid – more in line with the country’s above referred.
The main problem with Mcdonalds (and KFC and Burger King) is that everything tastes the same: fried, fried and fried. Next to the fact of the smell and all those carbohydrates (bread and those disgusting unhealthy layers of breadcrumbs around your food.)
Even if you eat a salad you smell fried food and sit between people who eat like animals/as if they have not eaten for months.
I noticed it is normal for many restaurants in Hungary to serve a cooked lunch or dinner cold (been prepared hours earlier) which is disgusting too.
If it comes to “fast food” restaurants it is the unhealthy and high price that makes people leave or avoid them. It is really not that difficult to beat McDonald’s.
Sell decent food, normal meat instead of E-numbers and make sure it is hot (plus allow people to take their own pot cup/plate).
The survey’s methodology is very suspect (i.e. conducted by the entity that stands to profit from the results) but, more importantly, my mind is blown that, in a country chock-full and overflowing with incredible food, garbage like McDonald’s is so popular… I used to be a regular patron of Mickey Dee’s when I lived in other places, such as Great Britain, but I’ve not set foot in one here.
Steiner Michael- “a country chock full and overflowing with incredible food” – LAUGHABLE comment.
Like your Political affiliations – opinions ideas and philosophy, as a Fidesz Member, this comment, beckons the question, from what “station in life” do you come.
Your claim of living elsewhere “other” places like the United Kingdom, the comment you make on the “incredible food” in Hungary – hello – there’s a real world out there Steiner Michael – go and TASTE it, for it TASTE richer and of greater succulency than in Hungary.
Budapest, the fast food take away quality of food is appalling.
Full of grease & fat, that has no desire in taste to “crave” again – a next time come back and have again.
Chinese & Asian – just a fabrication to what the real thing is.
We live District V and travel out – in daylight hours – to Chinatown, Kobanya – to get a decent or quality Chinese Meal.
You walk “other” major cities, Vienna, Bratislava, Prague, Zurich, Milan, Nuremberg – these, just off the top of my head, and the quality, taste – the CHOICE – comparing against Budapest, is LIGHT years apart.
BIG catch up game Budapest, Hungary in – quality, choice, variety of FAST Food outlets and type rather than a BLOODY Pizza shop on every utca corner.
Exactly what Budapest with its great eating options does not need.
…Yes, thank you. And could I have paper-thin slices of purple onion rings, and smoked fried bacon crumbs on top of my zsíroskenyér. 🙂 😀
I have a feeling McDonald’s meal options aren’t the problem. It’s highly normalized in America, fast foods, which is why they are following most of America’s ways of eating. Hence why I feel like they should make something new but that might change the whole purpose of McDonald’s aka American Fast Food in Hungary. It isn’t simple to completely change the concept of American fast food. I believe Hungary has its own way to represent themselves in food and I see incredible meals that they can make.
I have a feeling McDonald’s meal options aren’t the problem. It’s highly normalized in America, fast foods, which is why they are following most of America’s ways of eating. Hence why I feel like they should make something new but that might change the whole purpose of McDonald’s aka American Fast Food in Hungary. It isn’t simple to completely change the concept of American fast food. I believe Hungary has its own way to represent themselves in food and I see incredible meals that they can make.