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The party director of Viktor Orbán’s Fidesz reveals how they aim to win in 2026
Gábor Kubatov, party director of Prime Minister Viktor Orbán’s Fidesz, has admitted that the ruling party is fighting to win “every single day” as it gears up for the 2026 general election. Should they lose even a single day, he said, the immediate priority is to analyse the reasons behind the setback.
A new campaign manager takes the helm
Kubatov—one of Mr Orbán’s longest-standing allies and chairman of Ferencváros, one of Hungary’s oldest and most successful football clubs—outlined the party’s strategy in an interview with Mandiner, a pro-government outlet.
According to infostart.hu, which summarised the exchange, Kubatov discussed the shifting media landscape and the rapid rise of Péter Magyar and his Tisza Party. He revealed that Fidesz has adopted a far more agile, day-to-day campaign structure, now led by Balázs Orbán, the prime minister’s political director. This represents a significant departure from previous campaigns steered by MEP András Gyürk and Antal Rogán, the powerful head of the Prime Minister’s Cabinet Office—frequently dubbed Mr Orbán’s “propaganda minister”.
Winning every day is essential
Kubatov stressed the importance of relentless activity. “I must post at least five times a day,” he said. The speed of modern political communication, he argued, leaves no room for hesitation; a politician who waits until 4pm to rebut an attack cannot expect to appear in the evening news cycle.
In 2014, 83 per cent of Hungarian voters relied on television for their news. Today, that figure has fallen below 40 per cent.
My sense of this fight is that the momentum has shifted to Orban, and that Magyar has already played his best cards.
This is confirmed by Magyar’s repeating the same line of attack, while outwardly contemplating a repeat of last year’s barnstorming across the countryside.
Riding upon Bruxelles’s pubic orchestration of Hungarian frustration, this by having illegally crashed the an´æmic Hungarian economy, Magyar showed why he had been picked by the Western Elite to conquer Hungary : he fanning the flames of that national frustration with his dramatically peevish speechmaking that was such an improvement on the normal Leftist gruel that all Gyurcsény and Dobrev could do was watch in shock as their party deserted them.
Orban, however, has some other cards up his sleeve – the Ace of Diamonds I very much suspect being what will come out in February – this being a detailed dossier, provided by Kövér László, that reveals both years Magyar’s unsavoury financial doings, and, as well, those International Oligarchs who are funding him.
Varga Judit, who knows more about her former husband that we can guess, may also indirectly participate in this revealing of Magyar’s affairs.
Hungary will soon Magyar Peter in ways they could not have dreamt.
This dossier will sour just enough frustrated rural voters to prevent Magyar from picking up enough rural votes to win. It also will have a cooling effect on those naive Hungarian Leftists, some of whom at this site, actually think Magyar is not only qualified (no political experience whatsoever) he is close cousin to Saint Therése!
No, a couple of months ago it looked like Magyar was coasting to a sure victory. Now, it looks he is going to need some new cards.
Yet, as he, being a pampered city-slicker, will be unable to talk to rural people as does Toroczkai László – the result being that whatever barnstorming Magyar does, in he snow, it will be fruitless.
Odds remain 7-5 in Orban’s favour.
So, the revelation is that Fidesz needs day to day activity to win the campaign. And here we have a live example of such activity. Full of nonsense about playing cards and “Western elite.”
All this campaign account is revealing (not so surprisingly) is that his employer Fidesz is planning to publish more lies about their major opponent in the near future. I can’t wait.
Again pure Fidesz fanfiction—a script of unsupported smears, not strategy.
The claim hinges on a magical, evidence-free “dossier” magically sinking Magyar, repeating the tired conspiracy that he’s a Brussels puppet to avoid addressing his critiques of economic failure and isolation.
Dismissing him as a “city-slicker” ignores the real electoral shift he already engineered. This isn’t prediction; it’s intimidation packaged as inevitability.
See you in April ;D
Thank you, Dear Ostanus & Rádzs, for your thoughtful replies.
For the time being, I have nothing to add to my election analysis.
7-5 odds that Orban will win in April.
Happy Holidays!
A good analysis Mouton!
Thank you so very much, Dear Geza!!!
Merry Christmas!!!