Every major Hungarian startup’s purchase shows the success of the enterprise, but a business that was declared today took place differently, as it was not an excellent Hungarian company that was bought from abroad, but a Hungarian enterprise that purchased another internationally known company.
Prezi is well-known in Hungary, and at least 85 million users of them know them. They are supporters of domestic influential people and the enterprise culture. They were particularly active last year: they published a product of business last summer, and in the end of this year’s April, they unveiled the innovative Prezi Next platform. Furthermore, they are currently working on a presentation that can be projected in extended reality.
Infogram might be familiar as well, as the online graph creator is frequently used by Hungarian portals like Index. The Latvian company has around 3 million registered users, and, because many media enterprises are also included among these, web users might have seen the graphs made with their creator roughly one and a half billion times. As Infogram’s graphs appear in the media, they could reach significant growth, because many readers began to use the graph creator in their own company.
Spectacle and trust
“We are always thinking about how our users could tell stories with fascinating visual tools. The technology based on Prezi Next makes it possible to edit content in an extended reality. But we have also seen that it is not rare that the data becomes itself what make users put their trust in us.
Infogram is the best in displaying data, and they can succeed in catching the audience’s attention”, general manager of Prezi Péter Árvai stated.
“A graph is just a graph, a part of a story to tell, but sometimes the data plays the most important role. If we display information in a coherent and catching way, then it helps the intuitive reception of the whole story,” general manager of Infogram Mikko Järvenpää added. The two leaders answered Index’s questions from San Francisco through a video conference.
The founders of Prezi and Infogram have been knowing each other for a long time: they have first met when Infogram opened its office in San Francisco, and they asked Árvai’s team about the important things to know, looking at Prezi’s development and growth as an example.
“We are positive on cash-flow, so we did not sell the company because of financial reasons, but because we saw a greater opportunity in growing together,” Järvenpää claimed. The agreement did not come out of the blue, as the two companies have organized a hackathon together, during which they exchanged ideas. As they explained, not only the two products are similar, but the working culture of the two teams, as well as the history of Hungary and Latvia.
They can not yet foresee whether there will be Prezi and Infogram access in one package or not, because this depends on the customers’ demands. The two companies share some tasks, but they still treat Prezi and Infogram separately. They also revealed that they will come up with something new, soon.
Cash and shares exchanged owners through the purchase, but they did not tell the sum and they were not obliged to do so. Péter Árvai told that most of the 57 million-dollar profit that Prezi gained during its last investment resides on the company’s bank account. Infogram keeps on operating as an individual company, being the 100 percent property of Prezi, and, as Árvai added, they do not care about playing roles of the principle and the subordinate, but about what they can achieve together.
Infogram’s team consists of 35 people, most of them in Riga, and some of them in San Francisco. Prezi has 270 employees: the developers operate in Budapest, the salesmen in the USA. They are planning to extend, they have some positions open.