Chinese auto giant Chery enters Hungary with force
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The Chinese car brand Chery is entering the Hungarian market after an agreement was signed by Chery Automobile and car importer Grand Automotive.
About Chery
Founded in 1997 in Wuhu, Anhui Province, Chery Automobile Co., Ltd. quickly became one of China’s most prominent car manufacturers. Originally established to boost China’s domestic automotive industry, Chery focused on producing affordable, reliable vehicles tailored for local consumers.
In the early 2000s, Chery expanded aggressively, not just at home but also abroad. It became China’s largest passenger car exporter — a title it has held for many years. Chery’s strategy involved early moves into emerging markets like South America, the Middle East, and Africa, where it built strong brand recognition.
In recent years, Chery has shifted towards developing more sophisticated models, emphasizing design, technology, and electric vehicles (EVs). Its sub-brands, such as Exeed and Omoda, aim to compete with global players in the premium and EV segments. Chery also invests heavily in research and development, operating multiple R&D centers worldwide, including in Germany and Brazil.
By 2024, Chery was not only one of the largest car exporters in China but also among the fastest-growing automakers globally, selling millions of vehicles annually across more than 110 countries. Its entry into more mature European markets, including Hungary, marks a new chapter in its ambition to become a truly global automotive powerhouse.
Chery in Hungary
Grand Automotive said that sales are expected to start in late summer or early fall with two SUV models, which will be available in traditional gasoline and plug-in hybrid (PHEV) versions. These will be followed shortly by two additional models, also with plug-in hybrid powertrains. The importer told MTI that work had begun establishing a nationwide dealership network.
Hungary – to proceed with this it MUST be APPROVED by the European Union to ensure, just on the vehicles alone, they MEET all standards and requirements under the applicable LAWS of the European Union.