Canadian toymaker Spin Master Corp. is taking the legendary Hungarian invention, the Rubik’s Cube for $50 million to join the brand in Toronto, Canada. The Rubik’s Cube will join a family of brands including Paw Patrol, Hatchimals and Gund.
HuffPost reported that Hungarian puzzle enthusiast and teacher Ernő Rubik invented the multi-coloured cube in 1974 and the toy became a commercial success after it launched globally in 1980. Since then, everyone is familiar with the legendary Hungarian invention that became so popular that even international competitions are held where people from all around the world compete to complete the cube the quickest way.
The Toronto-based Spin Master ― which includes Paw Patrol, Hatchimals and Gund among its toy brands ― stated on Tuesday to pay USD 50 million for Rubik’s Brand Ltd. “The Rubik’s Cube is an iconic puzzle that has permeated pop culture and captivated fans for more than 40 years,” Spin-Master vice-president Elizabeth LoVecchio said in a statement.
Ernő Rubik said that he is excited that Spin Master will “fulfil my vision of nurturing smarter future generations through play.” According to “Cubed: The Puzzle of Us All,” a book published in 2018, Rubik says the cube has attracted more attention than he ever imagined.
“It is a curious fact ― one that surprises me as much as anyone ― that for so many decades during a time of an unprecedented technological revolution, fascination with such a simple, low-tech object has survived,” Rubik writes.