The 10 most renowned Japanese Sake producers visited Hungary
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The Japanese Sake and Shochu Makers Association popularise their national drink with the help of a tour through Central-Europe. Their first stop was Budapest where the Embassy of Japan provided the venue for the event.
The aim is to break into the Central-European market
If somebody talks about Japan and alcohol, the first word that comes to everybody’s mind is Sake. The island nation is very proud of their rice wine, which is more than understandable since its flavour and preparation is unique in the world. Though many think about Sake as a spirit drink, in fact,
it is a kind of wine containing 15-20 pc of alcohol.
Thus, in Hungary, it competes with local wines, not with the famous palinka.
The Embassy of Japan in Budapest hosted a Sake Tasting Evening on Monday in its ceremonial hall where the opening speech was held by Mr Takehiko Wajima, the counsellor of the Embassy. He welcomed representatives of the media, the CEOs of Hungarian beverage companies and thanked the delegates of the 10 Japanese Sake producers for travelling so much to show their products.
He was followed by Mr Yoshiro Okamoto, deputy chairman of the Japanese Sake and Shochu Makers Association. He said that they are on a Central-European tour for the first time and they came to Budapest to popularise Sake. Furthermore, he added that each company took 3-4 kinds of Sake with them aiming to break into the Hungarian market. Mr Okamoto emphasised that this chain of events is important because in 2019
Budapest and Tokyo will celebrate the 150th anniversary of establishing diplomatic relationships.
Therefore, Japan tries to pay particular attention to Hungary.
