The American pizza colossus breaks into Europe through Hungary

The third largest pizzeria line of the world, Little Caesars thinks that it is time to start their expansion in Hungary, reports Franchising.hu.

Little Caesars started as a family restaurant in 1959 in the United States. Today the brand means the third largest pizzeria line of the world, which is present in all of the states of the USA and 20 countries all over the world. It was chosen to be the best value for money among the American fast-food restaurant lines in its local market nine times in a row. Little Caesars is looking at the European expansion excitedly, which includes creating units in Hungary and Poland by starting the recruitment of franchise partners.

The nearest Little Caesars to Hungary is in Turkey, where the brand is very popular. The network (90% of its units are working in a franchise system) is looking for franchise partners in Hungary in the form of companies and entrepreneurs who would introduce the brand on the Hungarian market, first in Europe.

The place needed for an average Little Caesars is 90-130 square metres, but the conception can be adopted even in 65 square metres. The costs connecting to the franchise cooperation are the one-time franchise fee – which is USD 20,000 for the first restaurant and USD 15,000 for every further ones – and the royalty fee, which is the 6% of the turnover. The franchise deliverer ensures continuous trainings, interior design services and plans, continuous product innovation and effective marketing and business support to its franchise partners. Besides that, Little Caesars is also open to transform already existing local pizzerias or other restaurants, which are already working on the Hungarian market, based on the brand standards.

While it is a requirement for those applying for Little Caesars franchise to have experience in service or restaurant and hospitality, to know the local market and to be on a conversational level in English (mainly because of maintaining connections with the franchise centre and the international franchise partners), also, experience with a foreign brand is an advantage.

Photo: Little Caesars

Copy editor: bm

Source: Franchising.hu