Hungarian fruits to conquer the world
Nomen est omen – the name is destiny, the name is a prediction. Tibor Novák founded and named his company Nobilis based on this Latin proverb in 1992, and he has been loyal to it ever since.
“Choosing a name was rather easy. Nobilis means someone with a good reputation, honest, noble. We lived our last 28 years based on these values” – says the owner whose company has its headquarters in Mátészalka but his products can be found on market shelves all over the world.
Tibor was born in the county of Szabolcs-Szatmár-Bereg and as he said in an interview with portfolio.hu “if you look out the window you see plum, sour cherry, apple and walnut trees. I asked the question, what could you do with all this? How could I supply the world’s most high-standard markets with these fruits?”
So he went on creating a big range of dried fruits and oil-seeds converted into complete desserts.
They utilise the newest and most modern equipment and methods during all phases of production in order to preserve the excellent quality of these delicious fruits before they can be consumed.
Tibor Novák adds that they always chose the most challenging way, the one everyone said was simply impossible. Ever since he started his business, they always took part in big expositions of the food industry to see their competitors and new trends and present themselves and their knowledge. It proved to be a successful effort as
today Nobilis products can be found in many countries from Brazil to Japan, including the United States.
The company is an authentic, family-owned business. They pay special attention to developing children products, so the manager’s own grandchildren also participate in the process. Without exception, every new idea has to be tested and tasted by the little ones whose feedback is taken into consideration and involved in the modification process.
Their most popular dessert – apple circles, covered in dark chocolate – is a creation of the owner’s daughter, Éva Novák, who came up with the idea and perfectioned it. She is in charge of innovation, while her sister, Mariann, works in the marketing and commerce of the company. Even their mother helps out the business.
Employees of their factory in Mátészalka are all considered family members and the owner is very proud that they technically never face any fluctuation in terms of employees. It is a principle for him that it is better to move slowly as a business then leave anyone behind, meaning that when the 2008 economic crisis and now the coronavirus hit the whole world, they always aimed for keeping all job positions.
Based on their motto, they always aim for the efficiency of the work put into production, and the investment put into the process; for the excellent quality of their products that always have to hit all international qualifications; for innovation and harmony. This last part is an essential element of their business as they want all employees to enjoy the work. He believes that
“the mood of our employees is packed into every bag of our products. We seek harmony with society and the environment so that our presence would be constructive in this world”.
Tradition plays a vital role in their lives. For almost 30 years they have been working with the same suppliers. Novák believes that mutual respect is the basis of this profitable partnership.
On the other hand, innovation and development are constant factors always to create something new. They now are in contact with universities and laboratories to work together with professionals on preserving the best and healthiest elements of fruits to provide consumers with the highest quality products.
If you would like to know more about Hungarian family-owned businesses, you should check out this list.
Read alsoThe history of a classic Hungarian cake, the zserbó
Source: portfolio.hu