Tisza shoes – the Hungarian brand conquering the fashion scene across the globe

Világgazdaság presents the story of László Vidák, who had a sudden idea to revamp an old Hungarian brand, thus reviving the Hungarian retro style. This is how the Tisza shoes became hot on the fashion scene and at the same time known to the world.

It is 2002; we are at Martfű at the Tisza shoe factory. A guy shows up out of nowhere, with the intent to restore the glory of the Tisza brand, which was ruling the Hungarian fashion scene in the 80’s. At first, he seemed like a loony bin or a misunderstood genius, but not 100% there in the head. In the past fifteen years, his crazy idea became a huge success.

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Even though László Vidák was positive about his endeavour, he would have never thought that there is so much potential in those long-forgotten kicks. He recalls that in 2000 he saw a young passer-by sporting an old pair of T-shoes.

“My first football and running shoes were Tisza too”

– he remembered then.

https://www.facebook.com/Tiszacipo/photos/a.10156552967199828/10156552968839828/?type=3&theater

It was not just this lucky throwback to the ‘good old days’ that kicked something into motion inside László’s head, but also the fact that he has noticed during his journeys abroad that big brands like Puma, Nike or Adidas were reintroducing models around the turn of the century that were at their peak during the 1980’s.

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