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Video about Budapest conquering the international media

Video about Budapest conquering the international media

The Hungarian Tourism Agency (HTA) revealed that the Hungarian government plans to boost Budapest’s tourism. From the 15th of May until July, they launch an international advertisement campaign. As part of that, millions of people will be able to watch a short video about Budapest, as Hvg.hu reports.

Budapest

Photo: www.youtube.com/watch?v=4AGEI99454k&feature=youtu.be

The aim of the campaign

The international press and media will be advertising by this Hungarian video to boost up Budapest‘s tourism. Only CNN, for instance, will broadcast the video 800 times. The campaign aims to highlight the most wonderful locations and attractions of Budapest, as well as to emphasise the entertainment and leisure opportunities in the Hungarian capital. A further goal is to make Budapest a prestigious European country capital, similar to Paris or London so that tourists want to visit it when travelling to Europe.

This amazing video summarises every important aspect of Budapest in a single minute.

Kormany.hu reports that Budapest represents the “Spice of Europe” concept in the video, which means that this city has everything to offer including gastronomy, fashion, festivals, historical and cultural heritage, natural beauties, and anything a visitor could desire. Do you wish to come to Budapest?

FINA

Kormany.hu also revealed the details about the statistics and the financial background of the campaign:

“65 percent of the campaign’s advertising budget will be spent on the online publication, 25 on television publication and the remainder on printed adverts. 20 percent of the campaign’s media budget will be spent on the communications space of various airlines, with adverts appearing on board Iberia, Ryanair, British Airways, Lufthansa, WizzAir, American Airlines and United Airlines flights.

The campaign’s creative design and production, which includes, amongst others, photography, filming, international royalties and website development, costs 235 million forints gross (EUR 745,000), and 1.3 billion forints gross (EUR 4.12 million) will be spent on international media purchasing during the first phase.”

Source: hvg.hu, kormany.hu

1 Comment

  1. David Yuhas

    Before you go wasting your Money on CNN…

    “Central European Univision”, Part 529…Jobs for Graduates of Oxford & Cambridge

    “I would rather the States should withdraw which are not for unlimited Commerce & War…& confederate with those alone which are for Peace & Agriculture.”
    “RT”Thomas Jefferson, 1816

    “Paper is Poverty…it is only the Ghost of Money…& not Money itself”
    Thomas Jefferson, 1788
    %%%%%%%%%%

    Dear Members of the Oxford & Cambridge graduating Class of 2018…especially those of you who, soon, may find yourselves looking for a Job.

    If you have Central European Credentials…(“Central European”, in this Case, meaning “From the Baltic to the Med”)…especially if you are a Speaker of Hungarian, Czech, Slovak or Polish…but even if not…if you have such off-the wall Specialties as “Organic Agriculture”, “Schumann Resonances”, “Horses”, “Ballet”, “Amber Jewelry” or “Who-Knows-What”, you may be interested in becoming a founding Member of the Budapest-based, News Channel, “Central European Univision”, as a Presenter, Field Correspondent, Member of the Camera-Crew, Computer-Graphics Artist, or Video-Film Librarian.

    “Central European Univision”, we call the “New CEU”, as it is designed to supplant the principal Loser in the recent Hungarian Elections, the “Old CEU” on Nador u. 9-11, still known ( but not for Long), as “Central European University”.

    “Vae Victis!” as the saying goes.

    It shall be the Goal of the “New CEU” to supplant not only the “Old CEU” but also the “Voice of Lenin’s Tomb”, Moscow’s “RT” as the “World’s Premier, News-Channel’.

    Beginning, only a Decade ago, from absolute Scratch, with a motley Crew of Radio-Caroline, Disk-Jockeys & Sloan-Ranger Cuties…”RT” (“Red Tomb”), in a Country where the average Citizen does not even know Anyone who speaks English…which did not even have a Word for “Journalism”…through “Trial & Error”…with “Guts & Grease”…(all right…it did have a $300 million Outlay that the “New CEU” will not be able to match), have accomplished Something Nobody would ever have thought possible…namely dwarfing the vaunted “Jimmy-Saville Network”, the BBC, as the “Authentic, Online-Voice of World News”.

    My Country, “The United States of America”, with its nearly 1 trillion-dollar military-Budget, as far as I know (though I don’t have a TV), does not even have a “World-News Channel”)

    The prospective Board of Directors, of the “New CEU” which has been shaping up now for some Time, is as follows…
    Bugar, Member of Slovak Parliament, Chairman of the Board
    Beatrix Meszaros, Chairman, Opus Global Nyrt, “New CEU”-CEO
    Sandor Csanyi, CEO, OTP Bank
    Istvan Tarlos, Mayor of Budapest
    Arpad Torok…CEO, Trigranit Construction
    Gyorgy Rajnai…CEO, Korda Films
    Maria Schmidt, Proprietor, “Figyelo”, Magazine
    Andrew Vajna…Movie Producer
    Laszlo Toroczkai…Mayor of Asotthalom…(my Choice as “Captain” of the “New Hungarian Guard”…& new Member…
    Marta Kato…Managing Director of “Daily News Hungary”
    plus…
    Martin Sellner, Austrian, YouTube, Star
    Brittany Pettibone, American, YouTube, Star
    & Lauren Southern, Canadian, YouTube, Star…

    currently Refugees in Darkest Austria, Collegues (if I am not mistaken), of the Mayor of Asotthalom, YouTube Star & currently a Refugee from Jobbik, Laszlo Toroczkai.
    Graduating, “Oxbridge Toffs” who would like to join the seminal Team at the “New CEU”, are cordially invited to submit their Resumes to Ms. Beatrix Meszaros at “Opus Global, Nyrt”, at Revay u. 10, Budapest, Hungary…& Collegues, if I am not mistaken, of the Mayor of Asotthalom, YouTube Star & currently a Refugee from Jobbik, Laszlo Toroczkai.

    Good Luck.

    Best Regards,
    David Yuhas

    “There’s a Reawakening in the Air…

    File:Thomas Jefferson by Rembrandt Peale, 1800.jpg

    have you felt it?

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