Warning to Primark fans: Beware of scams targeting online shoppers in Hungary

Primark has issued a warning to its customers in Hungary to remain vigilant against fraudulent websites falsely claiming to sell the brand’s products online. The fast fashion retailer, which opened its first Hungarian store in Budapest earlier this year, has confirmed that it does not operate an online store in the country.

Fraudulent websites target Hungarian shoppers

According to Forbes.hu, several fake websites, including www.primark-magyarorszag.com, have been reported for scamming customers by offering non-existent online shopping services. Victims have lost tens of thousands of forints to these schemes, with some individuals reporting losses of up to HUF 40,000–50,000 (EUR 98–122).

Fans of the newcomer franchise have voiced their concerns in online groups, sharing stories of being duped by these fraudulent sites. Among the deceptive domains identified in the past are primarkmagyarorszag.com, primarkhungarywebshop.com, and primarkonlinewebshop.com. All of these have been confirmed as scams.

The retail chain has taken action against these fraudulent websites. According to a company statement sent to Forbes.hu:
“We treat such issues with the utmost priority and take all necessary measures to have these fake websites removed as quickly as possible. We urge our customers to exercise caution when encountering suspicious sites and to refrain from sharing personal information with unknown online sources. Our official website, https://www.primark.com/hu-hu, provides information about our latest collections and in-store availability.”

Photo: Commons.wikimedia.org By Kolforn

No online shopping, but expansion continues

Despite the increasing popularity of e-commerce, the franchise remains primarily a brick-and-mortar retailer. Its only online shopping service, Click & Collect, is currently being trialled in select UK stores. Customers in Hungary do not have access to online ordering or delivery services, a fact scammers exploit to deceive shoppers.

Primark opened its first Hungarian store on 28 May 2024, at the Arena Mall in Budapest. The store offers the brand’s full range of products, including clothing for men, women, and children, as well as home decor, beauty products, and accessories.

The fast fashion giant continues its expansion in Europe and beyond. With over 400 stores in 16 countries, Primark plans to grow its network to 530 locations by 2026, further solidifying its position as one of Europe’s most popular retailers.

Stay safe

The Irish retail chain advises customers to rely on its official website for accurate information about its products and services. If you come across any suspicious websites claiming to sell Primark products, report them immediately to prevent further scams.

Read also:

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