There might be countless gardening businesses out there to give you competition, but it’s important for you to keep ahead and stay at the top of the market. Your best bet here is to take hold of your local community and grab their attention.
But how do you convince locals that you’re their best option for any garden supplies they need? How do you make sure that every gardening enthusiast in your neighbourhood chooses you for their supply fix?
We’ve made a shortlist of the most effective marketing strategies you can use to make your garden supplies business the best in the locale.
Any business that makes assumptions about what their customers want is often wrong. As a local business aiming to lead the market, you need to be closely in touch with what the locals are interested in.
Take a look at the neighbourhood you’re located in. What kind of gardens do people have? How do they utilize their lawn space? Do people like to keep things simple or make their gardens more extravagant?
Take some actionable steps to collect information from your community.
With this, you’ll have a better idea of what products will sell more. Keep the basic plant supplies for your regulars. You may also want to invest in fountains or garden stones if your customers want to go for a more extravagant look. Once you know what your customer needs, you’ll be able to market yourself as their go-to place.
Everyone loves a good theme. And if your customers are gardening enthusiasts, they will definitely appreciate walking into a well decorated store.
Instead of propping up your products in a normal way, set them up as your customers would in their own garden and give them a full visual display. Get some carpeted imitation grass and set up a mini Japanese garden in one corner. Turn a small part of your store into an imitation zen garden with props all around the main display areas. The way you set up your store is the way your potential customers will be setting up their gardens.
Petersham Nurseries is a family-run garden store that leaves its customers in awe due to its rustic gardenesque interior and floral tones. The store provides you with everything you need from unique plants to tools, and attracts people from far and wide due to its aesthetic appeal.
So make a well landscaped setting and have your customers marvel at what you can provide them with.
If you really want to make a mark on your local clientele, you need to ramp up on your visual content usage. Flyers and posters offer a great avenue for you to show your customers what you offer and how you can benefit them.
You don’t need to worry about hiring a professional designer or spending too much time and money on flyers. With online design tools like PosterMyWall, you can get free access to a free online flyer maker which can help you create vibrant, high quality flyers in a matter of minutes.
When creating your flyer, make sure you display important information clearly, such as your brand name, your best services, and your contact information. Make sure you use colors that attract your audience and go with the theme of your business.
Make use of grass tones and a vibrant font to get your message across in an aesthetically pleasing way. You can either create your design from scratch, or benefit from the available range of poster templates available on the PosterMyWall website. All you have to do is go onto the site, select your template of choice, and hop onto the editor page to add your own personal touch.
The best thing about visual content is that you can use it both offline and online. You can create a poster for your Instagram on PosterMyWall, and then use the one-size resize option to change it to a printable version to distribute around town. Put up posters at all local stores and community centers to gain more traction. You can use these flyers to promote great deals, market a gardening event, or just to put your brand out there for people to see.
If you want to be seen as the best, you have to offer more quality garden supplies. Make sure your customers come to you for a whole experience. For that, you need to form a good relationship with your clients by offering them expert advice on what they should buy and how to set up their gardens.
Offer a consultation service on the side and advise your customers on how they can set up the perfect garden. If they want a peaceful zen garden, take them through the entire process, from selecting the planting material to choosing what decor they want and how to place it all in their space.
Make sure your customers know that you’re their go-to person for anything and everything they need related to their garden. Each customer comes in with a different vision. Make sure they know that you can cater to all of their personal needs and give them the garden they’ve dreamed of.
You can market your personalized consultation services on your fliers and make sure they are distributed to your local community. Show people that you’re a garden enthusiast through your knowledge and expertise. Your customers will begin to view you as an expert and will be more likely to come to you for everything they need.
You’re already providing something for the gardening enthusiasts. But what about the locals who want to learn the basics? Let’s say you have community members who express an interest in learning about organic gardening. How do you draw them towards you and your business?
A suitable way to do this is by offering monthly classes where you can teach your customers the different aspects of nurturing an organic garden. Use your expertise to teach your clients what an organic garden is, how it should be taken care of, and any other interesting tidbits they can learn. At the end of your classes, you can promote your organic products and have your customers know they can apply what they’ve learnt on their own gardens, and get all the supplies from you.
Market your classes through your flyers, both offline and online. Post on your Facebook business page as an event and have your customers RSVP to it. Training your customers on how to use your products is a great way to make you seem more reliable as a seller.
Marketing to your local community can be a challenge, particularly when you’re facing great competition. Your goal is to personalize your customers’ experience and make them believe that you are their best option for anything related to gardening. These simple marketing tips will help you set yourself apart from your competitors and be remembered by your clients as the best in the business.