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7 reasons you are having a hard time promoting your blog
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Blog promotion is not as easy as it sounds! It’s much more than conducting a keyword search, creating multiple in-depth articles, sharing them on all your social media platforms, and hoping for the best.
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Unless you are a social media influencer with millions of followers, it would be lackadaisical to think that everyone is going to take your word for the truth.
In that case, how then do you augment your blog presence to reach your audience?
In this article, we are going to look at the common challenges when promoting a blog, the mistakes you have been making, how you can correct them, and what constitutes good marketing.
At the end of it all, you will have learned all the nuggets on how to reach your target audience without breaking a sweat or spending a fortune.
But first, let’s familiarize ourselves with blog promotion…
Simply put, blog promotion is the process of publicizing or expanding a blog’s reach through many ways such as social media presence, SEO, marketing campaign via third-party blogs, etc.
For such a promotion campaign to be successful, some of the cast players in your digital marketing department should include a project manager, a strategist, a content writer, and a graphics designer. Moreover, with the help of a Python developer, you can apply marketing automation techniques.
Painful Challenges When Promoting a Blog
Promoting a blog can be a financially and emotionally taxing affair. You will face many challenges before getting off the ground. But before you give up, it’s important to remember that there are multiple bloggers who have navigated through these murky waters and come out successfully.
Here are some of the challenges you may face when promoting your blog.
Finding the Perfect Niche
When you are looking to start a blog, one of the things that will rock your boat at the initial stages of promotion is the lack of focus. You may occasionally find yourself with convoluted ideas about your niche hence create random articles that could fit different audiences. This is problematic in itself as you will face challenges in carving out a niche for yourself or even establishing yourself as a reputable blogger.
To avoid this, take time to re-engineer your goals and determine your target audience. Once you are past this phase, you shouldn’t have any problem in cultivating author popularity and recognition.
Populating Important Sections of the Blog
One of the most intimidating tasks especially for new bloggers is populating important sections of the blog like the “About Me” section. This is because it’s the first section that site visitors visit to have a feel of who they are dealing with.
How then do you introduce yourself?
The solution is pretty simple: be authentic, casual, and interactive. Readers can smell false statements from 10 miles away and painting a true picture of whom you are is important in building trust.
Handling Engagements
Ever heard of instant celebrity bloggers?? These are people who have created viral blog posts. Now, put yourself in the same shoes…you create a simple blog and go to sleep. The next morning, your post has gone viral and you are bombarded with millions of intense notifications. All your media outlets are clogged with commentary and shares notifications.
Remember, the whole point of creating blog posts is to provoke thoughts and foster engagement. Unfortunately, if you can’t handle all these overwhelming engagements, chances are that you will revert back to oblivion within days.
To avoid this, there are comments management tools out there to deploy such as chatbots.
Monetizing your Blog
Another common challenge when promoting a blog is how to monetize it. You may have all the prerequisite marketing skills but still, fail to monetize your blog. Blogging calls for patience and your first priority shouldn’t be to make money. Instead, you should blog because you love what you are doing and money will come later.
Now that we have seen the challenges faced when promoting a blog, what are some of the reasons why your blog promotion hasn’t been bearing fruits?
Below are 7 mistakes you have been making in your blog promotion campaign and how to overcome them.
Reason#1-Throwing the Dice on your SEO Strategy
If you are a frequent Google user, chances are that you don’t go beyond the first page of google search results— and so do others. If your blog is buried deep under the search engine results, chances are that your customers won’t find your business.
Search engine optimization is one of the best sources of organic traffic at the same time facilitates better ranking hence increasing your conversion rate.
Additionally, SEO also helps parade your brand in front of a larger audience. By propelling your business to the top spot on a search engine, you are essentially enhancing your brand’s awareness meaning more business.
Here are few search engine optimization tips;
Always write high quality and fresh content coupled with strong titles and Meta descriptions as they are the first steps in SEO.
Secondly, learn how to find keywords relevant to your niche using keyword research tools. The main reasoning behind this is to determine the most commonly searched words in your niche in order to incorporate them into your content. On top of keywords, ensure all your images are optimized as they also contribute to the ranking of your blog.
Reason#2- Impulsive Publishing
This is a pretty controversial topic considering most naysayers hold the opinion that it’s a futile attempt to promote a blog, especially if it’s at the infant stages. This is further from the truth as increasing the frequency of publishing content is one of the most effective and cheapest ways to acquire more leads.