For obvious reasons, online shopping is increasingly popular with customers: it is faster and sometimes cheaper than conventional shopping. Online shopping is not just for shoppers’ sake, but also for vendors. You will eliminate the need for costly distribution and customer-orientated employees by opening an online store. Another great advantage is that you can expand your business very quickly across local customers. Here are the seven ways to open online shops in Hungary.
One of the biggest points of interest you need to take note of when setting up an online shop in Hungary is the legal form your shop will take. Although online shop owners are free to choose any form for their shops, there are certain products that require you to open a special kind of business before you can sell them in Hungary.
For example, if you want to sell tobacco in Hungary, the type of company you must set up must be one which has at least one shareholder with unlimited liability.
Other than on special occasions like this, an online shop owner is free to choose any company form they see fit whether that be sole proprietorship, partnership, etc.
Many commodities could only be sold based on authorization in Hungary. However, when it comes to selling online, there are products you can sell without getting any permit.
But that is not to say you shouldn’t alert the relevant trade regulator (notary who is based on where your company’s registered office is).
Of course, you know you’ll need to have your own business terms and conditions, which will guide your every sale and action in the Hungarian market.
A general practice for traders is to transmit their international T&Cs to the Hungarian market. While this might seem like the most logical thing to do, it does put you at risk of losing money or getting into legal scandals because every market has its own uniqueness, even the Hungarian market.
For example, there are several consumer protection laws which are in place in Hungary, and which are implemented on a mandatory basis. As far as these laws go, you cannot exempt them from your T&Cs when you’re setting up an online shop in Hungary, otherwise you might find yourself getting into legal troubles with the Hungarian consumers soon enough.
You manage a variety of personal details while you run an online store, such as your customers’ names, emails, e-mail addresses, or IP addresses.
Before you can access these data and process on your Ecommerce site, you need to seek the consent of the provider. And this can be done via the application of consent forms on your website.
By asking customers outright for consent before accessing their data, you protect yourself from any unlawful act because without a valid consent your data processing might be considered as unlawful and you will risk huge data protection fines.
Marketing communication & SEO would be necessary to transport Hungarian traffic to your web site, so you need to find your shop in Hungary to be able to do this. The localized version of your store will allow you to index your store on Hungarian searches and to create free organic traffic in Hungarian Forint and Hungarian. Google Advertising is another fantastic and highly successful method of delivering healthy, experienced traffic. People use their international SEO eBook for more information on global traffic development. Google Advertising is another fantastic and highly successful method of delivering healthy, experienced traffic. Global offers an easy and completely regulated e-commerce service that links your current feed items from Google Shopping and customers around the world and immediately improves your sales. In Hungary, Global also manages all localization components required for Google Shopping.
According to Statcounter, the Hungarian populace are great users of social media channels, too. This means marketing via social media can be a viable option for online shop owners in the country.
According to the same outlet, some of the most popular social channels in Hungary include Fcebook, Pinterest, Twitter, and Instagram.
Luckily for you, Instagram marketing is one of the biggest digital marketing tools around. But, of course, you’ll need a lot of followers if you want to truly leverage it. Thankfully, that’s what Instagram follower providers like Stormlikes are there for. You can buy Instagram followers from them at cool rate so as to grow your account speedily and boost sales. Trust me, when people see that you’ve got lots of followers on your IG page, they’ll be more willing to do business with you.
According to Statista, the biggest payment option preferred by most Hungarian online shopper is the “pay on delivery” option. Most shoppers prefer to pay with cash once the goods arrive at their doors. So, when you’re setting up your Hungarian online shop, you need to take good note of this and include the option in your list of payment options. Otherwise, you risk losing a huge fraction of your potential audience.
Other than the pay on delivery option, the next most popular payment options in Hungary include online payment by card, bank transfer, and e-wallet payment (PayPal).
These are the options available to you as an online retail shop owner in Hungary.
Mobile eCommerce currently represents a large share of the eCommerce industry for B2C transactions online in particular and is likely to outperform web use in the next 12 months. This should be considered by eCommerce dealers when creating their online shops and lists of goods. App analytics and great mobile shopping experience are not “good,” but must be at the heart of the wider eCommerce strategy. The purchasing and sale of products and services via wireless portable devices, including smartphones and tablets, include mobile commerce. M-commerce as e-commerce, m-commerce requires people to gain links without a desktop computer to online shopping sites. The partnership of retail applications is a perfect way to handle smartphone trading opportunities. Brands can communicate with customers and differentiate themselves from rivalry with them. You will also view essential buying info, enter new markets, and precisely calculate and schedule your tweets. Instances of m-commerce also include-app payments, phone money, Amazon payment wallets, or digital wallet applications like Apple Pay, Android Pay, and Samsung Pay.