The new Lacoste commercial features Budapest’s Nyugati railway station – VIDEO
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The world-famous fashion brand, Lacoste is known for its beautifully elaborated commercials. Their newest ad came out a few days ago and we were quite happy to recognise Nyugati railway station in the film. The commercial aims to present the evolution of their iconic polo shirt, which managed to maintain its elegance throughout history.
24.hu writes that the new commercial is titled Timeless Elegance, which basically sums up the philosophy of the company. The main “character” of the film is the iconic polo shirt, decorated with the crocodile, and its inevitable attraction. However, what’s important is that the classic, collared, short-sleeved shirt always stays the same, no matter which era the story is set in. What’s even more important for us is that the story starts in the Nyugati railway station.
According to the official website, the commercial is the story of an epic journey and love at first sight. The hero embarks on a turbulent quest throughout the decades: the style evolves, but the polo shirt maintains its inalterable elegance. The quest takes place over eight decades, reminding us that life itself is a beautiful sport.
whoever made this commercial was awesome and very creative as well as thought provoking. I slow it down and notice the changes, the thoughts, looks, actions, train, people, wow. I also play it back time and time again noticing the the “random” meeting in time and change in clothes. The running on top of the train and in the end – the man gets his woman :-} Thank you for taking me back in time and memories.