Iconic Hungarian soft drink ‘Bambi’ to re-enter market in a new form

By the 2000s, Hungary’s iconic drink from the ’60s has almost disappeared from the market, but now it returns with exciting new flavours and more natural ingredients.

Bambi was a trendy orange-flavoured drink in the ‘50s and ‘60s in Hungary. It was sold in 0.25 l buckled glasses and was the only soft drink of Hungary until Coca Cola entered the market in 1968. By the 2000s, it almost completely disappeared from the stores, but this will change now as a new investment is about to bring back the iconic drink in a whole new form, reports 24.hu.

The transformation of the drink is the brainchild of the Dorogi family; they started the Bambi project in 2016, after taking the ownership of the bottling plant, now called Art Water ltd. According to Éva Dorogi, the project is worth HUF 1.5 billion (EUR 4.2 million), adding that it took them two years to acquire the trademark.