Iconic Hungarian soft drink ‘Bambi’ to re-enter market in a new form

By the 2000s, Hungary’s iconic drink from the ’60s has almost disappeared from the market, but now it returns with exciting new flavours and more natural ingredients.

Bambi was a trendy orange-flavoured drink in the ‘50s and ‘60s in Hungary. It was sold in 0.25 l buckled glasses and was the only soft drink of Hungary until Coca Cola entered the market in 1968. By the 2000s, it almost completely disappeared from the stores, but this will change now as a new investment is about to bring back the iconic drink in a whole new form, reports 24.hu.

The transformation of the drink is the brainchild of the Dorogi family; they started the Bambi project in 2016, after taking the ownership of the bottling plant, now called Art Water ltd. According to Éva Dorogi, the project is worth HUF 1.5 billion (EUR 4.2 million), adding that it took them two years to acquire the trademark.

The investment also involved the construction of a hybrid production line for EUR 2.3 million, partly from EU sources, which is capable of producing 10,000 bottles (glass, PET, and PLA bottles) per hour.

The new Bambi will come in the flavours of rhubarb, Seville orange blossom, ginger-juniper, and lemon, but as Dorogi says, they have all the technology to expand the spectrum.

Apart from the flavours, the new product is also a healthy transformation of the original, which was made with synthetic materials and had a whopping sugar content of 12%.

As 24.hu writes, the popular drink’s new version will represent a premium category on the market, similarly to the Fritz-Kola from Germany, the Fentimans from England, and the On Lemon from Poland.

Read alsoThe All Time Favorite Products of Hungary

Source: 24.hu