Budapest to turn to wealthy tourists instead of party tourists

According to napi.hu, the National Touristic Development Strategy published on the website of the government includes some interesting details. For instance, the new brand name of the capital city on the international market would be “Grand Budapest”.

The “Grand Budapest” brand is planned to be introduced in the next 3-5 years. It will also include the touristically important sights in the neighbourhood of the capital city, like Szentendre or the Danube Bend. The government hasn’t fully discussed the topic yet, so for now it is only a plan sent for social conciliation.

The document refers back to 2013, when a certain project didn’t go according to plans. “The biggest international campaign of the past years was the ‘Think Hungary! – More than expected’ communicational strategy. The concept was carried out from a big budget as a seasonal campaign, but didn’t last for too long. So the opportunity of positioning Hungary and Budapest as a touristic product did not succeed” says the document.