Hungary’s governing Fidesz party has come under criticism after using an artificial intelligence-generated image to promote the planned increase of family tax allowances on social media, without initially disclosing that the illustration was not real.

The issue was first highlighted by independent MP Ákos Hadházy, who drew attention to a Facebook post published by the Fidesz parliamentary group last Friday. The post announced changes to family tax benefits due to come into force in January, accompanied by an image depicting a smiling four-member family.

Hungary's ruling Fidesz party uses AI-generated image to promote tax benefits
Photo: Facebook/Fidesz-frakció

Was there no real family to photograph?

According to Hadházy, the image showed clear signs of having been created using artificial intelligence. He pointed out several visual anomalies, including blurred hands and a particularly striking detail in which the father’s hand appears to emerge unnaturally from the back pocket of his daughter’s trousers.

Despite these obvious irregularities, the post remained online for more than a day without any indication that the image had been generated by AI. As of Saturday evening, no disclaimer had been added to inform viewers that the illustration was artificial.

Higher family tax allowances

The image was used to accompany the announcement of higher family tax allowances. Under the new measures, parents with one child will be entitled to a monthly tax allowance of HUF 20,000, those with two children will receive HUF 40,000 per child, while families with three or more children will qualify for HUF 66,000 per child (EUR 1 = HUF 383).

Hadházy shared a screenshot of the image on his own Facebook page, where he circled the most obvious signs of digital manipulation. In his post, he sharply criticised the ruling party’s communication practices, arguing that the use of low-quality AI images was especially striking given the government’s extensive spending on political messaging.



The MP suggested that it highlighted a contradiction between the vast sums spent on government propaganda and the apparent reliance on cheap, basic AI-generated visuals for official party communication. His comments quickly gained attention online, prompting a debate about transparency and the ethical use of artificial intelligence in political advertising.

Fidesz still hasn’t issued a reaction or deleted the picture

Fidesz has not issued a detailed public response addressing the criticism or explaining why the image was not initially labelled as AI-generated. The party’s Facebook post will be an example frequently cited by commentators if the ruling party doesn’t address the criticism.