Hungarian internet subscription numbers continue to climb in 2018

The number of internet subscriptions in Hungary rose by 5.4 percent in 2018 year on year, reaching 9.93 million, the Central Statistical Office (KSH) said on Wednesday.

The number of internet subscriptions has been continuously rising since 2011, when it stood at 4.33 million.

The internet service providers’ market continues to be highly concentrated as 10 companies were still responsible for more than 96 percent. At the end of last year, 80 percent of subscriptions were for private customers and 20 percent for business customers.

Of all subscriptions, 68.7 percent are for mobile internet services, basically unchanged from a year earlier, but most data traffic still takes place using wired internet connections.

In 2018, download traffic for wired internet connections was 2,617 PB and 937 PB of data was uploaded compared to the combined 239 PB of data of downloads, uploads and calls for mobile internet connections. The download traffic of wired connections increased by 26.4 percent year on year.

Fully 8.8 percent of subscriptions were for internet connections with less than 2 Mbit/s of guaranteed data rate, some 32 percent had a guaranteed data rate between 10 and 30 Mbit/s, around 5 percent had a guaranteed rate of at least 30 Mbit/s and the 33 percent a guaranteed rate of at least 100 Mbit/s.

Net revenue of internet provider companies was 249 billion forints (EUR 796m) in 2018, up 12.8 percent year on year.

Revenue for wired internet service provision was 125 billion forints and for mobile internet service provision 117 billion.

As we wrote before, web sales account for over 6 percent of Hungarian retail trade, hardly below the European average of 7 percent, citing the latest Eurostat data.

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Source: MTI