Hungarian pro-family ads feature one of the best-known memes

After the government removed the anti-migration and anti-Soros posters from Budapest, a new series of ads appeared, promoting Hungary’s new family policies. However, it features a low-cost stock image with the internet’s most popular dysfunctional couple.

Not only the locals of Budapest are amused by the new family pro-family ads that have popped up in Budapest, but international news sites too, like the BBC.

The poster promoting a new family protection plan (tax breaks for mothers with at least four children), uses a stock image that is part of a series in which the ‘distracted boyfriend’ and his shocked partner appear. Budapest locals quickly noticed this and this news spread like wildfire on the internet.

The ‘distracted boyfriend’ is a meme used widely online, where three figures are featured: a woman walking by, and a couple, but the boyfriend is checking out the other woman, while his girlfriend looks on shocked. A text is written over the figures, joking about practically anything that you can think about: disloyalty, hypocrisy, indecision, TV-series, rows about where to have dinner.

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