Hungarian wine export skyrocketing: these are the most popular ones in Europe!
Hungarian wines are increasingly popular in Europe as wine export grew considerably in 2022. We will show you the countries that import the most Hungarian wines and the most popular types.
The Hungarian wine export rebounded well from a 2021 decrease, and the export in 2022 grew 5 percent compared to 2020 as well. Penzcentrum.hu reports the latest trends in Hungarian wine export based on the data of the Central Statistical Office (KSH).
Hungarian wines extremely popular in Central-Europe
The Hungarian wine industry exported 136,492 tonnes of wine to various countries in 2022. This is an increase of almost 25 percent compared to 2021, according to penzcentrum.hu’s analysis that is based on the KSH data.
Although there was a drop in 2021 compared to 2020, but even compared to 2020, there was still a 5.7 percent increase in export. Slovakia, Germany, and the Czech Republic imported the most wine from Hungary. Neither country is known as a wine country, therefore their reliance on quality foreign imports is not surprising.
Slovakia imported a total of HUF 9 billion (EUR 25 million) worth of wine from Hungary, with Germany following them in 2nd place with HUF 6.7 billion (EUR 17 million) and the Czech Republic with HUF 5.3 billion (EUR 14 million). Previously, the United Kingdom imported the 3rd largest quantity of Hungarian wine, but after Brexit, the UK has fallen to the 7th place on the export list.
The most significant export increase can be observed in Belgium. In 2020, the country only imported Hungarian wine for HUF 112 million (EUR 300,000), whereas in 2022, they were the 6th largest importer of Hungarian product with a total import of HUF 3 billion (EUR 80 million).
The most popular types of Hungarian wines
Regional discount chains play a significant role in Hungarian wine export. Lidl Hungary accounted for 36 percent of total Hungarian bottled wine exports: in 2021, it exported HUF 7.8 billion (EUR 21 million) worth abroad.
Penzcentrum.hu reports that according to the chain’s experience, the most popular wine varieties abroad are Szürkebarát (white), Királyleányka (white), Egri Bikavér (red), Tokaji Furmint (white) and Irsai Olivér (white).