The Lounge Group conducted a unique research parallel in the US and Hungary. The topic was the U.S. presidential election that takes place on 3 November.
The world press is increasingly concerned about the upcoming U.S. presidential election, where Republican President Donald Trump and Democratic candidate Joe Biden are vying for votes. Hungary’s largest marketing communications company group, the Lounge Group, also considers the topic important. Therefore, it conducted a representative poll in both the USA and Hungary. The results are presented by novekedes.hu.
40 per cent of Hungarian and American voters alike think Republican Donald Trump will win the election in early November.
The research also states that American (48%) and Hungarian (60%) respondents typically make decisions based on the candidate’s ideology during voting. In America, however, the proportion of those who make decisions based on the candidate’s identity is twice as high as in Hungary. In Hungary, 14 per cent of the population thinks that the candidate’s party is more important than the person or their ideology, while in the United States, only 9 per cent of voters think similarly.
The research also looked at how well-informed people in Hungary are about the US presidential election. Based on this, almost everyone knows that Trump, who spoke to Viktor Orbán recently, is the current president; however, only one-third of respondents could name Joe Biden as Trump’s challenger. One-tenth of the Hungarian population is uncertain who the current president of America is.
A few of the Hungarian respondents still think of Barack Obama as the current leader of the United States.
There is an issue in which Hungary is on the American side, but there are also differences. Americans currently consider the coronavirus epidemic to be the most important problem, followed by job creation and the restoration of order. Respondents across the pond consider ensuring the country’s economic stability even more important than maintaining their health for resolving the epidemic. This is a significant difference compared to the data of the Hungarian survey, according to which the Hungarian population is most concerned about their family’s and their own health.
Zsófia Szabó, the head of Lounge Group’s research division, added that “in a globalised world, we are affected in many cases the same way, but due to different cultural traditions and state operations, the most pressing problem of this year is given differently by the American and the European society. In our country, as in most European states, healthcare is a subjective right. In the U.S., care and insurance are a big expense that many are only able to recoup from their earnings, that is, from keeping their jobs. This justifies the fact that the American population is worried about economic performance, while Europeans are more concerned about maintaining the functioning of the social welfare system.”