IKEA takes a stand (again) supporting the LGBTQ+ community in Hungary
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As we are approaching both the International Day Against Homophobia, Transphobia, and Biphobia (17 May) and Pride Month (June), people are more eager to share their opinion on LGBTQ+ rights in public. IKEA has taken, yet again, a powerful stance supporting the LGBTQ+ community.
In celebration of Pride Month, IKEA unveiled the limited-edition Rainbow Shopping Bag. In itself, this might not seem like a big deal, but if you purchase this bag, 100% of IKEA’s profit goes to organisations and charities that support LGBTQ+ people in need.
“The STORSTOMMA rainbow shopping bag is limited-edition, and it can carry anything. Plants. Books. Clothes. But first of all, hate. This is not a bag; this is a standpoint. A symbol.”
In Celebration of Pride Month, IKEA unveiled the limited-edition Rainbow Shopping Bag in other countries in the past, but now the bags are available on IKEA’s Hungarian website too.
IKEA is one of the biggest multinational companies who have been openly supporting LGBTQ+ rights for years. Last year, for example, IKEA could not remain silent when Hungarian House Speaker László Kövér said his infamous “there is no difference between paedophiles and gay adopting couples” line. Following Kövér’s statements,
No, thanks.
Well done! I do not shop at Ikea but I support every campaign against discriminations.