Incomprehensible Christmas fever in the wake of November

No one can enter into any of the big supermarkets in Hungary in the wake of November without bumping into chocolate Santas, Christmas decorations, candles, reindeers and other ornaments that are inevitable parts of the annual Christmas preparations and celebrations.

It is only a few days since we commemorated All Saints’ Day and people already find themselves face-to-face with Christmas stuff in supermarkets. What is this haste for? Is there anyone who has already started buying the presents so early when more than a month is still ahead of us?

English countries

In England and in the United States, it is common practice that

the streets and homes are decorated with red and green ornaments months before Christmas.

People try to get every inch of their homes into the holiday spirit with creative ideas. The streets are illuminated with Christmas lights and snow balls, like the Harrods, while the shop windows are full of attractive products with the aim to fascinate consumers.

Hungary

In Hungary, there is also an interesting tendency: the supermarkets try to attract the consumers as early as possible, although 10-15 years ago, only around Advent could people begin to choose from the festive supplies.

Some people find

this early Christmas idea very illusion-shattering, provided that by the time Christmas comes, the festive mood flies away.

Some Hungarian respondents pointed out that this is only marketing tactics, and, in fact, we live in a consumer society where the earlier the shops start the advertising, the more money people are likely to spend. The ones against this early Christmas fever are more untrustworthy towards the purchasable products, and highlighted that it is worth examining the labels and the prices of the products on display, because some markets might fill up the shelves with the products of last year. Furthermore, a cardinal question is still left unanswered: how to explain the kids why there are already chocolate Santas in the shops in November?

Other respondents, however, shed light on a different perspective. They emphasized that it is good to have ideas in advance and start the shopping tours in order to avoid the annual rush right before the celebrations. Indeed, some people, because of their jobs, just cannot find the time to do the necessary shopping in December. However, by doing it in advance, they avoid the long queues at the counter and the stress caused by the lack of time.