The Budapest Silk Road Dialogue, a series of cultural exchange and industry events, recently opened in the Hungarian capital, providing a platform for dialogue and cooperation between China and Hungary in the fields of culture and the digital economy. Centered on the spirit of Silk Road civilization, the event focused on promoting people-to-people exchanges and fostering innovation-driven partnerships between the two countries.
Invited to participate in the exhibition, Jishi Media Co., Ltd. from northeast China’s Jilin Province showcased its independently developed AI intelligent agents alongside a collection of Northeast Tiger & Leopard-themed cultural creations, presenting to European audiences China’s latest achievements in integrating digital creativity with ecological and cultural storytelling.
Bringing together cultural institutions, digital media enterprises, and heritage brands from China and across Europe, the Budapest Silk Road Dialogue served as a platform for exchanges on topics including the global expansion of digital culture, the internationalization of intangible cultural heritage-inspired creative products, and the integration of culture and tourism along the Silk Road. The event further strengthened channels for cultural dialogue and industry cooperation between China and Hungary.
At the exhibition, Jishi Media presented a dedicated booth featuring bilingual branding and carefully curated displays of both digital technologies and cultural products. Combining technological innovation with the distinctive character of Northeast China’s regional culture, the booth offered visitors a vivid window into contemporary Chinese creativity and cultural expression.
Throughout the exhibition, Jishi Media representatives introduced the company’s products and technologies to international visitors. Government officials, business delegates, and industry professionals from Hungary and other European countries stopped by the booth to gain first-hand experience of the company’s independently developed AI intelligent agents and the Northeast Tiger & Leopard cultural product series.
Through live demonstrations, visitors learned about the practical applications of Jishi Media’s AI technologies in areas such as cultural and tourism promotion, multilingual interpretation, and cross-border content distribution. At the same time, using the Northeast Tiger & Leopard cultural creations as a storytelling medium, company representatives shared insights into China’s achievements in ecological conservation in its northeastern forest regions and introduced the distinctive culture of the Changbai Mountain area. Through these cultural products, Jishi Media conveyed China’s philosophy of ecological preservation while highlighting the unique charm of Northeast China’s local heritage.
（International guests explore the Jishi Media booth, where company representatives present AI intelligent agents and the Northeast Tiger & Leopard cultural product series. Industry professionals from China and Europe exchange ideas on the global development of digital cultural products and cultural IP.）
Many European exhibitors and business representatives noted that Jishi Media’s innovative approach of combining cutting-edge artificial intelligence with locally inspired ecological cultural products offered a fresh perspective on cross-cultural engagement. They observed that the company’s AI intelligent agents could help overcome language barriers in international cultural communication, while the Northeast Tiger & Leopard cultural creations successfully blended visual appeal with rich cultural significance.
Visitors also recognized the strong potential of these products and technologies within the European market and expressed interest in exploring future cooperation with Jishi Media in areas such as digital cultural tourism initiatives, overseas distribution of cultural and creative products, and jointly organized cultural exhibitions.
If you missed it – Exclusive interview: China’s ambassador to Hungary talks government ties, the Budapest–Belgrade railway and more
Building on the exchanges and connections established through this exhibition, Jishi Media will continue to enhance its AI-powered digital communication solutions and further develop cultural IP rooted in regional heritage. Leveraging international exhibitions along the Silk Road and cross-border cultural and tourism partnerships, the company aims to bring to global audiences a new generation of digital cultural products that combine technological innovation with the richness of Chinese culture.
Through these efforts, Jishi Media seeks to contribute to deeper mutual understanding and more substantive people-to-people exchanges between China and Hungary, as well as between China and Europe as a whole.
