Luxury of the future: clean air sold in hollóházi porcelain
Sol-One is a Hungarian Smart Air Care device that comes in hollóházi porcelain and will be sold for EUR 1,000, Forbes.hu reports. The modern and premium quality air purifier is believed to be the luxury product of the future mostly targeting the Chinese, Indian and American markets.
What is smart air care?
According to Solsmarthome.com, Smart Air Care (SMAC) “refers to a special type of indoor air purification method used in Indoor Air Quality (IAQ) Management through air quality measuring, ionising and scenting processes. The ‘smart’ prefix means controllability by a smart device and/or sensory perception that usually decides what type of air care is needed. Air care is based on air composition examination (…) its primary goal is to create a beneficial atmosphere for easy breathing and positive physiological effects.”
Who came up with the idea?
Robert Somogyi is one of the co-founders of the company. He is a German businessman who moved to Hungary in 1993. He is an expert in brand building, and he has a ton of experience with luxury products. He was also the executive marketing vice president at Herend Porcelain Manufactory. In 2013, he was approached by two engineers Attila Prokk and László Gazsó with the idea of a modern, premium quality air purifier with a delicate porcelain design. Somogyi liked the idea, and they eventually founded the company.
The product
The pear-shaped porcelain object is supposed to be much more than just a simple air purifier. Through ionisation, the produced electrically charged particles clear volatile chemical compounds out of the air, not completely eliminating them, but “sticking” them to surfaces like walls and furniture. It also sterilises and scents. It can be controlled with our smartphones via Bluetooth.
Why is this product needed?
The whole idea behind the marketing of this product is that while people start to pay more attention to the pollution of the outside air, fewer people realise the health risks of indoor air pollution.
The majority of air purifiers (90%) are manufactured and sold in China, where people are very much concerned about the poor air quality.
Founders of Sol Smart Home think that in the future, China will not be the only country where air purifiers will be extremely popular. In fact, they believe that while today’s luxury products are sports cars or jewellery, the luxury products of our future will be clean air and clean water.
According to the analysis conducted by TechSciResearch, the global market for air purifiers dynamically increases each year, with the highest increase expected in Asia.
The Sol-One Smart Air Care Device is not meant primarily for the Hungarian market but the Chinese, Indian and American markets.
Billionaires seem to believe in the idea since Hungarian billionaire Csaba Lantos has recently invested HUF 150,000,000 in the project.
Featured image: Instagram.com/solsmarthome/
Source: www.forbes.hu; www.solsmarthome.com
