It could be a tagline for struggling movie theaters in 2021: No Time To Die. The newest James Bond movie echoes the challenges faced by cinemas in the age of Covid. Time and time again, the release of James Bond #25 had been canceled as lockdowns forced theaters to close.
And, just like the Bond franchise, cinema must reinvent itself to survive in the modern world. In the 20-year gap between GoldenEye (1995) and Spectre (2015), ticket sales for all movies rose by precisely zero, staying at 1.3 billion tickets worldwide while the global population grew by 2 billion.
Online movie streaming is a formidable villain – but this is not a zero-sum game. Netflix et al. have the advantage of convenience and affordability.
But streaming has revitalized our passion for movies. And that passion is tempting us ‘out of retirement’ to go back to the theaters in record numbers.
In some places, ticket prices are rising to fuel the recovery, while others are dropping prices to tempt back movie-goers in greater numbers. NetCredit uncovered the price of movie tickets in every country and compared them to local wages to see who’s getting the best deal. And then they found the number of movie theaters in every country and US state and city to see who’s making a killing.
To determine the price to watch a movie in every country, NetCredit manually researched the cost of movie tickets in over 250 theaters across 120 countries.
he average price of a movie ticket in every country is a composite of the real movie ticket price as of September 2021 at one to three cinema chains in every country. The team then converted the average movie ticket price in local currency to the US dollar using conversion rates as of September 2021.
Data on the median estimated daily income by country used to calculate moviegoing affordability came from the World Population Review.
Data on the number of screens in each country primarily came from UNESCO and Cinema Treasures, and was adjusted for population using data from the World Bank. Data on the number of screens by US city and state came from Cinema Treasures and was adjusted for population using data from the U.S. Census Bureau and simplemaps.
Source: Press Release