The owner of easyJet, a low-cost airline, has recently opened its first discount store in London, and they sell almost everything for 25 pennies, writes Depending on its success, the company may open stores in other countries, such as Hungary.

The owner of easyJet, Stelios Haji-Ioannou, has opened its first discount store in West London, DailyMail reported. The store is named easyFoodstore. It is not the first time that an “easy” business was opened: Haji-Ioannou already owns a hotel chain named easyHotel.

The discount store is similar to the euro shops in Hungary, but the prices are much lower: the 25 penny price for everything (roughly 100 HUF) is mainly introductory, but the company is planning on not raising the prices of basic foods over 50 pennies.

According to DailyMail, the easyFoodstore may become a rival of Aldi and Lidl, and maybe even for Tesco. If the model is successful, the company might open more stores nationally and internationally as well.

The low-cost airline has already opened an easyHotel in Budapest, and there is a chance for another “easy” business in the capital if easyJet decides to open stores in other countries.

Cover photo: easyfoodstore Facebook page

Copy editor: bm


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