Russian discount chain recruiting in Hungary with dream salaries!

Russian discount chain recruiting in Hungary with dream salaries
Photo: Svetofor/FB

Mere, a Russian discount chain promising to rival the low prices offered by Aldi, Lidl and Tesco, is already in the process of recruiting employees in Hungary. The minimalist Russian retailer aims to conquer Hungary after encountering limited success in Western Europe.

The Russian discount chain will be exceptionally cheap

As we reported last week, Mere intends to launch several stores in Hungary, positioning itself as a competitor to leading German and British supermarket chains. Its business model, unique in Europe, focuses on cutting unnecessary expenses such as elaborate decoration and offering a streamlined product selection while slashing prices by 15-20% below the market average. This strategy could resonate particularly well in poorer regions of Hungary.

mere russian discount chain hungary
The Russian MERE discount chain. Photo: mere.ws
A recent article by haszon.hu highlighted an email sent to potential suppliers, indicating Mere’s interest in entering the Hungarian market. Despite the lack of an official announcement from the company, doubts persist regarding Mere’s intentions.

New promising job offers

On the recruitment front, telex.hu reports that preparations for market entry are already underway, with Mere establishing a subsidiary in Hungary staffed by 11 employees. Job adverts placed by TS Retail Ltd., a Hungarian-registered company, offer positions with salaries starting at HUF 500,000 (EUR 1,300), plus bonuses for purchasing managers. Responsibilities include sourcing suppliers, negotiating contracts and monitoring competitors, with working hours restricted to the standard 9 a.m. to 5 p.m. Interested applicants are instructed to submit their CVs to a Russian email address.

mere russian discount chain hungary
The Russian MERE discount chain in Germany. Photo: mere.ws

Mere’s ownership lies with Hung Trade DOO Beograd, primarily controlled by Sergei Schneider (79%) and Andrei Schneider (15%), alongside Valery Yakovlev (6%), who collectively oversee the Mere discount chain. Despite inquiries from telex.hu, further details regarding Mere’s plans remain undisclosed.

The Russian discount chain is present in many countries

Operating under the name Svetofor in Russia, Mere has established a presence across various Asian and European countries, including Kazakhstan, Belarus, China, Latvia, Lithuania and Romania.
Although unsuccessful in penetrating Western European markets, attributed in part to geopolitical tensions following the Russian invasion of Ukraine, Mere remains steadfast in its commitment to offering prices 20-30% lower than industry leaders like Aldi and Lidl.

Embracing a no-frills approach characterised by minimalist design, limited staffing and no customer service, Mere’s outlets resemble warehouses, appealing particularly to lower-income demographics seeking significant savings.

mere russian discount chain hungary
The Russian MERE discount chain. Photo: mere.ws

The anticipated arrival of Mere in the Hungarian market may catalyse price reductions among established supermarket chains, benefitting consumers. Plans are underway for Mere’s first store opening in Budapest.

Read also:

  • Surprising news: Russian discount chain is coming to Hungary – PHOTOS and details HERE
  • Ambitious plans: Russian discount chain determined to beat Aldi, Lidl in Hungary

Featured image: Mere employees (Svetofor) in Serbia

 

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