The creators probably aimed for something funny, but the video broke a big scandal.
As Daily News Hungary previously wrote, the National Ambulance Service posted a video about the new uniforms they received, but many people found it sexist and outrageous. While the Facebook caption of the video simply informs about the new arrivals, the video is rather controversial. “Catering to the needs of our comrades, the new vests with removable sleeves, belts, optional pockets and knee protectors, the new uniforms have arrived.” the National Ambulance Service (OMSZ) wrote.
The video; however, did not represent a serious message. The creators probably aimed for something funny, but the content and the story have barely anything to do with the clothes’ arrival.
As the video’s story goes, female employees begin daydreaming when one colleague posts a piece of paper on the door. The announcement says that new clothes will be distributed to ambulance workers. Then a man arrives and the ladies do not hide that they are satisfied with his looks. He gets his clothes, and the next thing we see is that he pulls down his top, adjusts his belt, and fixes his pockets. Of course, the ladies enjoy what they see. One of them does not even care anymore about a man’s framed photo on her desk. This scene suggests that she must be married, or at least in a serious relationship. Some ladies are playing with their hair or arranging their blouses in a flirtatious way, while others just enjoy the show which is presented in a pointedly cliché manner.
Some viewers thought the video was funny, while others compared it to an outrageous strip show. Some questions should be answered though. First of all, why does the man changes his clothes in an office, in front of all the female employees? And who approved the video thinking that it could not be deemed sexist, or at least, inappropriate by some? Not to mention the scandal it brought upon the National Ambulance Service. Besides, the song in the video is a horrible choice as well. To understand what created such a backlash, click HERE.
The Ambulance Workers Association demands the creator of the video to be dismissed. Right now, they want to find out who conceived the idea and created the infamous clip and who else knew about it.
Blikk published the Association’s letter in which harsh criticism is expressed in regard to the video. They argue that the employer paints a wrong picture of those working at the Ambulance Service. They also wrote that the video could break the public’s trust. They add that this information was irrelevant to the public, and internal communication channels should have been used instead. The only way they can interpret the case is that it was a PR trick. The Association demands the video be taken down as well as a public apology and the dismissal of the video’s creator.
Source: DNH, Blikk