food

PHOTOS, VIDEO: Popular chain opened new burger place in Hungarian city

Popular chain opened new burger place in Hungarian city

Simon’s Burger opened a new burger place in Székesfehérvár with large crowds waiting to taste the delicious gastro masterpieces of the burger chain.

Simon’s Burger is a Hungarian burger chain founded by Simon Tóth, who was inspired by American junk food-style burger places. He wanted to create a fast-food restaurant. They offer fresh ingredients, tasty meat, sauce and bun. That is how Simon’s Burger was born.

“SIMON’S DREAM IS VERY SIMPLE. TO BRING THE WORLD’S BEST HAMBURGER TO HUNGARY. ENOUGH OF THE ARTISANAL BURGERS, OVERSIZED BURGER BUNS AND MEATS, AND ALL KINDS OF OVER-TWISTED INEDIBLE BURGERS. ACCORDING TO SIMON, THERE IS JUST ONE HAMBURGER, WHAT HE ATE IN AMERICA. A HAMBURGER IS A HAMBURGER, SO THERE’S NO NEED TO OVERTHINK IT. THAT’S WHY WE ONLY OFFER ONE TYPE OF HAMBURGER, BECAUSE WE CAN GUARANTEE THAT IT WILL BE YOUR FAVOURITE,”

they wrote on their website.

Now, they opened another restaurant in Székesfehérvár’s popular Alba Pláza, with large crowds waiting to get their first burgers yesterday. Before, they opened a restaurant in Győr. In the future, they plan to open their first burger place in Szeged, Szeretlek Magyarország wrote.

 

A bejegyzés megtekintése az Instagramon

 

Simon’s Burger (@simonsburgerhu) által megosztott bejegyzés

In Székesfehérvár, there were people who chose to start waiting for the grand opening of the new fast-food restaurant at 5 AM to be one of the first to get their cheeseburger.

In Budapest, five Simon’s Burger restaurants are available: one at Westend, and three others at Arany János Street, Astoria and Deák Square metro stations. The fifth is Simon’s Hotdog near the Arany János Street metro station.

Here are some photos and a video of the grand opening in Székesfehérvár:

 

A bejegyzés megtekintése az Instagramon

 

Simon’s Burger (@simonsburgerhu) által megosztott bejegyzés

 

A bejegyzés megtekintése az Instagramon

 

Simon’s Burger (@simonsburgerhu) által megosztott bejegyzés


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Foreign workers at Wolt Hungary: courier and restaurant manager chime in – and they are not happy

Wolt Hungary food delivery service

In the last few days, the employment of foreign workers at Wolt Hungary came under scrutiny. As we wrote in a recent article, the food delivery company stated that their experience with foreign workers is positive and that they diligently address any delivery-related inconveniences based on user feedback. However, a former courier and a restaurant manager, who reacted to the company’s claims, have provided contrasting perspectives on the matter, painting a bleaker picture.

Setting the stage: addressing questions on foreign workers at Wolt Hungary

As we reported, Világgazdaság magazine asked Wolt Hungary regarding the number of guest workers at the courier company. Wolt clarified that their food couriers are not employees but rather partners with service contracts. Therefore, Wolt Hungary does not, in the legal sense, employ guest workers.

Furthermore, Wolt Hungary stated that they do not collect information on nationality during courier recruitment, affirming their policy of non-discrimination based on national background, be it positive or negative.

Overall, Wolt Hungary asserted that their experience with foreign workers has been positive, emphasising their commitment to ongoing monitoring of customer feedback to ensure delivery satisfaction.

Former Wolt courier and store manager speak out

Following their report, Index.hu received a letter from a reader claiming to be a former courier of the company, complaining about foreign workers at Wolt Hungary. They wrote:

“Not only do the [foreigner] “colleagues” [quotation marks from the writer of the letter – ed.] not speak Hungarian, but often they even lack a basic knowledge of English. Typically, they communicate their order by showing their phone to restaurant staff. They are very unkempt both when it comes to work ethic and hygiene; we don’t stand near them when waiting in a restaurant because of the noticeable odours. Besides, they also handle orders in a way that I, for example, never would.”

Index.hu also interviewed the manager of a fast-food restaurant, who lamented:

“For the past six months, our restaurant has been full of Asian couriers, who come into our bathroom every half a minute without permission, help themselves to our lemonade without asking and about thirty of them park their bikes in front of the restaurant. They don’t even deliver food from us to the customers, they just hang out there and use our infrastructure.”

“I’ve gone to talk to them fifty times, none of them understand what I’m saying, they don’t speak English nor Hungarian… I’ve notified Wolt at least twenty times, I’ve also talked to their contact person, but they still don’t f—ing do anything…”

Index reports that they spent approximately three-quarters of an hour in the restaurant conducting a brief investigation into the prevailing conditions. While acknowledging the impracticality of drawing conclusions from such a short observation, the author notes that around 90% of the food couriers entering the restaurant during this period appeared to be from South Asia and Vietnam – how they came to this assumption is unclear since the article does not indicate that everyone was asked about their country of origin.

The author attempted to talk to two Vietnamese delivery guys, but they were unable to reply in either Hungarian or English. Instead, they indicated their orders by showing their phones at the counter. However, the author did not witness any incidents of lemonade theft or unauthorized use of the bathrooms during their visit.

Foreign workers or management: addressing the real issue

In addition to concerns regarding the hygiene and work ethic of foreign employees at Wolt Hungary, along with their limited knowledge of English and Hungarian, the letter addressed to Index highlights a more systemic problem.

According to the writer, foreign workers find employment through fleet companies. These companies hire workers in groups, often at meagre wages (allegedly half the rate of Hungarian workers) and swiftly dissolve to evade taxation. Then, a new fleet is set up and the cycle continues.

“Today, we receive 30-40 percent less for the same workload compared to a year ago, despite significant inflation. […] Those of us who used to work 10-12 hours daily can no longer make ends meet with our ever-decreasing wages, while migrant workers are willing to accept lower rates.”

The former courier predicts that soon, Wolt Hungary and other courier companies will predominantly employ foreign workers, as their contracting costs are considerably lower.

As the writer of the letter points out, the company’s management prioritises profit, so for them, the use of cheap labour from abroad is more lucrative than paying higher wages to Hungarian couriers, even if there are problems with the workforce.

Presumably, for this reason, the company does not enforce language proficiency requirements for contractors, nor do they sponsor language courses. Similarly, couriers, irrespective of nationality, who work cheaply but inadequately are often retained despite complaints.

Read also:

  • McDonald’s in Hungary: Popular fast food chain expands further in Hungary – HERE
  • VIDEO: What’s happening in Hungary? Food delivery rider on the motorway – Read HERE

Wolt in Hungary exposed: Is the food delivery sector really filled with guest workers?

Food delivery Budapest Wolt in Hungary

Picture this: You’ve ordered dinner on an app, and the courier who delivered your food didn’t know Hungarian or even English. No worries, you managed to communicate with an “enjoy” and “thank you”. You might have had a similar experience before with Wolt in Hungary. Indeed, it’s a common impression that there are a lot of foreigners among the delivery people in the country. Let’s delve into this claim below.

Világgazdaság.hu asked the Wolt courier company whether they employ guest workers and, if so, what the ratio of foreign and Hungarian workers among their delivery people is. The company responded to the news site’s questions in writing.

Wolt in Hungary emphasised that anyone can be a food courier who lives in the country and that they do not keep records of their employees’ countries of origin. The company currently has contracts with more than 8,000 active courier partners on a monthly basis.

Are there many foreign couriers employed by Wolt in Hungary? – The company responds

First and foremost, Wolt in Hungary pointed out that since the couriers are not employees of the company, but delivery partners with a service contract, we cannot talk about the employment of guest workers in their case. Couriers contract with the company as sole proprietors, through cooperatives (e.g. a student organisation) or through a fleet partner.

As Wolt in Hungary explained, “Courier companies are often associated with foreigners, as it is easier to spot them on the street or meet them when they deliver our orders.”

At the same time, the company highlights that they do not ask for information regarding one’s nationality when hiring couriers, as “Neither [their] system nor [the] company’s mentality allows any kind of negative or positive discrimination – regardless of gender, age, work membership form or country of origin.”

In response to the questions from Világgazdaság, however, they wrote that overall their experiences with workers who are not Hungarian have been positive and that they are constantly monitoring customer feedback to ensure that there are no complaints about the speed or manner of deliveries.

Why is working as a courier a great source of income for some?

At the same time, there are several reasons why becoming Wolt couriers in Hungary might be an attractive prospect for workers from foreign countries.

As Wolt in Hungary explains, the cost of entry for the job is relatively low: it is enough if the applicant has a bicycle, as knowledge of the Hungarian language is not necessary. In addition, working hours are extremely flexible. Couriers can undertake the delivery of as many orders as they wish whenever they have some free time. For example, there are contractors at the company who run errands for 1 hour every two weeks or every month.

This allows Wolt couriers in Hungary to study or have full-time jobs and take on delivery as a source of extra income on the side.

The company also highlights this possibility: “Regardless of nationality, courier partners in many cases regard delivery services as an opportunity to earn an additional income,” often as a short-term solution for financial troubles.

Világgazdaság also wanted to know how Wolt in Hungary finds foreign workers and what proportion of the total number of couriers they make up, as well as how much customer demand the company has, how many sales it closed last year and this year and what its expectations are regarding price increases in the coming months. However, these questions were not answered.

Read also:

Guest workers: new law may simplify Chinese and Russian immigration to Hungary – Read the story HERE

Will food delivery couriers disappear from Hungary due to drone delivery? – Read more HERE

McDonald’s in Hungary: Popular fast food chain expands further in Hungary

mcdonald's fast food restaurant

After the opening of the restaurant in Esztergom, a northern Hungarian city on the right bank of the Danube, McDonald’s will open a new restaurant in another rural location.

Newest McDonald’s in Hungary

mcdonalds fast food restaurant
A McDonald’s restaurant in Budapest, Hungary. Photo: MTVA/Bizományosi: Róka László

According to Világgazdaság, the fast food chain’s newest restaurant has been recruiting for months and is currently accepting applications. According to a current advertisement, they are looking for long-term employees, at least 16 years old, who speak Hungarian at a communicative level. The advert also highlighted that workers don’t have to wait until the end of the month, they can claim their payment weekly.

Világgazdaság understands that their newest restaurant will open in Maglód, next to the Auchan. The opening is expected in June.

The fast food chain in Esztergom

mcdonald's truck budapest burger
Source: depositphotos.com

The first McDonald’s restaurant in Esztergom opened on Friday 19 April. The project required the concerted efforts of nearly 200 people for more than seven months, the restaurant chain said, as quoted by Világgazdaság.

“One of the most important elements of our growth strategy, launched in 2019, is to open new restaurants in cities and towns where we have not had the opportunity to do so before,” McDonald’s said.

They stressed that great care has been taken to ensure that the restaurant is in keeping with the character of the city, and that the green promenade is lined with street furniture for the comfort of the guests. A garden was also created around the restaurant, with unique garden furniture.

Read also:

Don’t miss out on these 5 amazing Hungarian festivals at Lake Balaton this summer!

Strand Festival Hungarian festivals

This year, MOL Nagyon Balaton continues its tradition of showcasing the Balaton region’s most engaging events, a role it has played for twelve years. The lineup for 2024 includes several noteworthy happenings. Here are the five most exciting Hungarian festivals at Lake Balaton this summer!

ZamJam

As Lelépő writes, ZamJam, a revitalised, admission-free festival, will take place from 31 May to 2 June in Zamárdi. Spanning three days and multiple venues, the festival will showcase performances by famous Hungarian artists and feature a wide array of jazz concerts.

In addition to musical entertainment, the festival includes plenty of programmes for children, sports activities, art exhibitions, a garden cinema, a Trabant tour, a bustling market, and a cosy literary terrace. Festival-goers are encouraged to enjoy a swim in Lake Balaton during the event and to relish the seasonal opening of local ice cream parlours and lakeside terraces. The season will be inaugurated with a spectacular fireworks display in Tihany.

STRAND Festival

The STRAND Festival, a highlight of the Lake Balaton cultural calendar, will take place from 22 to 24 August. This year’s lineup includes notable Hungarian artists such as Azahriah, the Bagossy Brothers Company, Majka, Dzsúdló, and Beton.Hofi, alongside international names like Alok, Elderbrook, and Chase & Status.

STRAND is not just about great music; it also features a unique circus experience, allowing festival-goers to delve into the world of circus performers. Set against the picturesque backdrop of Tihany, the festival’s location on the lakefront makes it one of the most visually stunning venues in Hungary.

Strand Festival Hungarian festivals
Source: Facebook / Strand Fesztivál Official
Strand Festival Zamárdi
Photo: Facebook.com/StrandFesztival

Tábor Festival

Tábor Festival provides a unique glimpse into the Hungarian rock scene. Whether you are a lover of rock music or just a curious soul, this Hungarian festival will provide you with an unforgettable memory. The festival awaits visitors between the 28th and the 31st of August in Alsóörs. Over 40 foreign and local artists will perform, including world stars such as Stratovarius, The Toy Dolls and Korpiklaani.

Balaton Piknik

The Balaton Piknik is a delightful event in the scene of Hungarian festivals. It is part of the MOL Nagyon Balaton travelling festival series. Balaton Piknik will be hosted in 2024 at the scenic Tihany Market Place between the 14th and 16th of June. This magical town is famed for its picturesque peninsula, historic abbey, lavender fields, and charming streets.

Attendees will explore Tihany’s culinary and cultural spots during the day, and by night, enjoy markets, pop-up art exhibitions, and tastings from top regional restaurants and winemakers. The evenings of the Hungarian festival will feature live music and DJ sets, creating a festive atmosphere by the lakeside.

Wine festival in the heart of Lake Balaton

The so-called Szent György-hegy HAJNALIG Hungarian festival takes place on the first Saturday of June. The picturesque hills of the Balaton Highlands come alive as traditionally private wine cellars open to the public for a day filled with picnics, music, and good wine.

This year, aligning with the Chinese Year of the Dragon, the event features a dragon theme, complete with bonfires and volcanic wines. Expect kites soaring above Szent György Hill, adding a whimsical touch to an enchanting day that celebrates slowing down and enjoying the sunset. While other Hungarian festivals might be all about loud music, sometimes it is pleasant to relax for a bit.

Read also:

Gastronomy tourism in Hungary is thriving: what brings people to the country?

tourism in hungary gastronomy goulash

Gastronomy tourism in Hungary is thriving. While our small country boasts a perfect blend of cultural wonders, historical monuments, and stunning nature reserves, its unparalleled gastronomy is what brings increasingly more people to the country. The Presidents of the Pannon Academy of Gastronomy and the Hungarian Caterers’ Association explained why they believe gastronomy tourism in Hungary is on the rise.

tourism in hungary gastronomy goulash
Goulash. Photo: depositphotos.com

Gastronomy tourism in Hungary is on the rise, with more and more people coming to the country to experience the best of Hungarian cuisine, the Presidents of the Pannon Academy of Gastronomy and the Hungarian Caterers’ Association told Roadster.

Growing gastronomic tourism in Hungary

According to Balázs Csapody, President of the Pannon Academy of Gastronomy, with the growing gastronomic tourism in Hungary, the number of Michelin-star restaurants could also increase in the country. There are currently two restaurants with 2 Michelin stars, seven with 1 Michelin star and six so-called Bib Gourmand restaurants in the country. Bib Gourmand restaurants are catering establishments with high-quality cuisine, which offer great value for money: high-quality food at a lower price.

Beef rolls with grilled vegetables
Beef rolls with grilled vegetables. Photo: depositphotos.com

There is a demand for these places offering high-quality dishes, with more and more people looking for top quality and making a conscious choice of restaurant, Csapody said.

“More and more people are buying good quality meat or bread from local producers, and some foreigners choose to visit destinations in Hungary for their restaurants and wines,”

he added. According to the expert, the number of guests is likely to increase further this year. He believes that domestic tourism will pick up, and people are expected to spend more as real wages rise.

hungarian gastronomy wine
Hungary is also famous for its exquisite wines. Photo: depositphotos.com

Hungary has great professionals

According to László Kovács, President of the Hungarian Caterers’ Association, the fact that the Hungarian team qualified for the final of the Bocuse d’Or international cooking competition in Lyon this year shows that the country has excellent professionals. “The Hungarians are at the forefront of Europe, and their work has a great impact not only on their immediate environment but also on the profession as a whole,” he stressed.

bocuse d'or hungarian team
The Hungarian Bocuse d’Or team. Source: Facebook/Bocuse d’Or

Kovács added that Hungary’s good position in gastronomy is not only prevalent in the region but also globally. “Hungarian cuisine is world-class”, he said, adding that more and more foreign tourists are arriving in the country with the express intention of getting to know Hungarian gastronomy and trying out a dish. As an example, he mentioned that the diversity of Hungarian soups, like diluted broths and meat soups, ragout soups and concentrated soups, is not typical of many other cultures.

Read also:

Best cheese desserts from around the world: amazing Hungarian sweets in the top 15 by TasteAtlas!

rákóczi túrós dessert recipe hungarian sweets

Who doesn’t love a good slice of Dobos torte, a cube of kókuszkocka (‘coconut cube’) or a small ball of kókuszgolyó (‘coconut truffle’)? Hungarian sweets and desserts are hard not to like, especially if you have a sweet tooth. TasteAtlas has combined a list of the 27 best cheese desserts from around the world, and the top 15 contains not one but two Hungarian sweets! Which one do you like more?

About TasteAtlas

TasteAtlas is an experiential online guide to traditional food that compiles authentic recipes, food critic reviews and research articles on popular ingredients and dishes. Billed as “a world atlas of traditional dishes, local ingredients and authentic restaurants”, it features an interactive global food map with icons of dishes in their respective regions and claims to contain nearly 10,000 dishes, drinks and ingredients, as well as 9,000 restaurants.

“Travel, explore, eat, and drink. Discover and appreciate local foods, respect the people making it,” their official introduction writes.

Two Hungarian sweets in the top 15

TasteAtlas has combined a list of the 27 best cheesy sweets from around the world, featuring superstar desserts such as the Japanese cheesecake from, you guessed it, Japan, the Melopita from Greece, the Käsekuchen from Germany, the Ostkaka from Sweden, the Topfentorte from Austria and so on.

Two Hungarian sweets landed in the top 15:

Túró rudi in the prestigious 5th place, and Rákóczi túrós in the 13th place.

Túró rudi

Túró Rudi
www.facebook.com/turorudi/

When we mention Túró rudi, we’re generally talking about the Pöttyös Túró rudi (many brands make their own Túró rudi, but Pöttyös is the original and most well-known one). Túró rudi is a cottage cheese bar with chocolate on the outside – sounds delicious, right? Read our summary of the story of this Hungarian sweet HERE.

Túró rudi is manufactured in different sizes and with various flavours: there’s the plain one, and there are also bars with apricot, strawberry and raspberry jams on the inside, within the cottage cheese. What’s more, nut and caramel flavours are also available. The plain bar can be found with both a dark chocolate and a milk chocolate outer coating.

Photo: FB

Here is what TasteAtlas writes about Túró rudi:

“Túró rudi is the most popular Hungarian confectionery product consisting of curd cheese that is covered in a chocolate coating. It was originally made in 1963, and today it comes in numerous flavours such as strawberry, apricot, or raspberry. In Hungary, it can be found everywhere – from shops and gas stations to cinemas and bakeries.”

Rákóczi túrós

rákóczi túrós dessert recipe
Rákóczi túrós. Source: Prt Sc/YouTube/Mindmegette/Sütisuli: Rákóczi túrós

One of the most popular Hungarian sweets, Rákóczi túrós (Rákóczi’s cake with cottage cheese) is a widely known and loved dessert in the country. As 5percangol.hu writes, it was named after a confectioner called János Rákóczi. He was a big name at the time: he worked all around Europe’s best restaurants. His dessert debuted in 1958 at the World Exhibition in Brussels. Ever since then, the Rákóczi túrós remains one of Hungary’s specialities.

www.facebook.com/Rákóczitúrós

Here is what TasteAtlas writes about Rákóczi túrós:

“Rákóczi túrós is a Hungarian curd cheese cake. The base is a thin shortcrust pastry, followed by a layer of sweetened curd cheese that is topped with meringue. This tasty cake is named after János Rákóczi, a Hungarian master patissier who invented it for the 1958 Brussels World Expo. The dessert became an instant hit, and nowadays it can be found in almost every pastry shop in Hungary.

Read also:

Free children’s menu for mobile-free dining in 5 Budapest restaurants!

vakvarjú budapest restaurants

Can you imagine not paying a dime for children’s menus in Budapest restaurants? It is reality! In today’s world, most of us keep our phones close, for whatever reason: work, friends, family, or social media. However, it can be quite disturbing when we’re trying to have a good time eating lunch or dinner with someone important to us and they keep checking their phones. This is what VakVarjú wants to change now: the restaurant family is organising the “Mobile Off, Experience On” programme again in 5 Budapest restaurants.

The “Mobile Off, Experience On” programme will be organised again by the VakVarjú restaurant family in Budapest between 22-28 April. During the week, participants are invited to put their mobile phones in a box for the duration of the meal and spend as many special moments together as possible, turizmus.com reports.

Free children’s menu, but what if there are no children?

If each member of the family agrees to put their mobile phone in a closed box during the meal, children under 14 will receive a free children’s menu at all VakVarjú Budapest restaurants. For couples, a glass of sparkling wine is offered in exchange for a mobile-free dinner. If it’s grandparents and grandchildren eating together, they will all get a Dobay cake slice for free.

“We should strive to live in the moment, ask questions, learn from our grandparents, because they have a great wisdom of life, they can tell us stories about our ancestors, they can give us a sense of belonging”, said Rudolf Semsei, owner of the VakVarjú restaurant family.

“At the fifth “Mobile Off, Experience On” mobile-free week of our family of restaurants, we would like to strengthen this intergenerational connection by sweetening your conversation with a pastry from Dobay confectionery, a member of our restaurant family,” Semsei added.

“We encourage everyone, if they have the opportunity, to reverse the roles this week: let the grandchildren be the ones to invite their grandparents for a meal together, showing the importance of the intergenerational bond. Of course, we also welcome grandparents with smaller grandchildren, in which case the children’s menu is our gift,” he concluded.

How to participate at the VakVarjú Budapest restaurants?

All you have to do is book a table at any of the VakVarjú restaurants between 22-28 April and indicate your interest in participating in the “Mobile Off, Experience On” programme by phone or online when making your reservation.

Read also:

Habits regarding tipping in Hungary may shock you

tipping in Hungary

A recent study investigated tipping in Hungary. The researchers measured the percentage of tips that we tend to add to the total amount of the bill. In addition, they also tried to figure out how the coronavirus pandemic has affected our habits.

The history of tipping

Hamu és Gyémánt writes that the culture of tipping dates back centuries. It is thought to have originated in Tudor England, where servants who did a good job were rewarded with a little extra money. The practice quickly spread throughout the country, and in time, customers in cafés and inns also started giving tips.

Love it or hate it, tipping has become ingrained in the social norms of many nations across the globe, spanning from restaurants and hotels to hair salons. Nevertheless, the practice of tipping fluctuates significantly across different cultures.

tipping in Hungary
Source: https://depositphotos.com/photo/tip-3124650.html

Tipping in Hungary

A recent study done by the Budapest Business University was set to explore the practice of tipping in Hungary. The vast majority of respondents tip, and a significant proportion of them tip even if the establishment charges a service fee.
One in six men and women tend to tip between 6% and 10% of the total bill.

There is quite a wide variation when income levels are taken into account. Contrary to expectations, it is not the highest earners who tip the most and the lowest earners who tip the least.

Why do Hungarians tip?

The researchers also tried to discover the motive behind tipping among Hungarians. According to their findings, the majority obey social expectations, as local customs are the most important motivating factor. For instance, in countries where tipping is part of the culture, Hungarians also like to tip.

A significant proportion of respondents tip when they arrive in a restaurant with a group. Surprisingly, good service or delicious food, on the other hand, are less important when it comes to tipping in Hungary.

When do Hungarians tip more?

The participants were asked what other factors influence tipping or the willingness to tip a higher percentage. Men most frequently mentioned “pretty waitress”, “I’m on a date” and “extra attention”. Meanwhile, the most important factors for women are “kindness and attentiveness of the waitress” and being a “returning customer”.

On the other hand, the study also suggests that the price hikes, starting in 2022, may have a serious effect on tipping in Hungary. However, further research is needed to map out the links and draw a conclusion on the matter.

waitress restaurant drinks
pixabay.com

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VIDEO: What’s happening in Hungary? Food delivery rider on the motorway

food delivery rider on the motorway

Cycling on the motorway? Footage of a food delivery rider on a bicycle on the M0 ring road in Hungary has gone viral.

A reader of Budapesti Autósok (Budapest Motorists) captured a cyclist transporting food on his bicycle on the M0 expressway, Index reports.

The video, taken by the driver of the car behind the food delivery rider, went viral on Facebook.

Much to the dismay of the driver behind the camera, the courier did not even leave the expressway at the first exit!

“No words,” said the driver of the vehicle. He also noted that there is a cycle path not far away.

Food delivery rider on the M0 expressway

Read also:

Magnificent: Time Out Market to open in Budapest’s renewed mall soon! – PHOTOS

Time Out Market Cape Town

Budapest will soon be home to Time Out Market – the food and cultural market that brings the best of the city together under one roof: a curated mix of the best local and home-grown chefs, restaurateurs, drinks and cultural experiences.

Time Out Market Budapest is set to open in 2025 at Corvin Palace at Blaha Lujza Square. The historic department store first opened in 1926 and has recently been renovated back to its original neoclassical state and redeveloped as a mixed-use real estate property offering retail, leisure and a hotel.

corvin palace
The renovated facade of the building of the Corvin Department Store (Corvin Palace). Source: Facebook/Karácsony Gergely

Across around 25,000 sq ft indoors on the first floor and a further 9,000 sq ft outdoors on the rooftop, Time Out Market Budapest will feature 14 kitchens, four bars, one event space and around 800 seats. There will be plenty of space to celebrate outstanding culinary and cultural talents – all of them will be local and home- grown from Budapest and the wider region. Guests will be able to enjoy food from award-winning chefs, much-loved local gems and up-and-coming restaurateurs, sip a variety of drinks including cocktails from the most creative mixologists and experience culture and entertainment from rising local talents.

While Time Out Market is dedicated to showcasing the best of the city, its philosophy is to make top, home- grown culinary and cultural experiences accessible for all, with guests coming together at communal tables in a uniquely designed space.

Time Out Market brings the best of the city to the Corvin Palace

Making the people of the city feel at home and a close connection with the city is at the heart of the Time Out Market philosophy which is dedicated to working with local companies and suppliers. As a meaningful addition to the neighbourhood, it will bring significant contribution to the local economy through employment across a variety of skills and new opportunities for home-grown talent.

Time Out Market foods
Photo: Time Out Market

To curate a Time Out Market, the team will come up with a list of the types of cuisines that make a city the vibrant culinary destination it is to then curate a list of the leading, most exciting and most aspirational local representatives in these cuisines. Part of this process is to try and test to find the best of the city right now and then invite the very best to join. But this is not just about ‘big names’; the city’s up-and-coming chefs and much-loved local gems will also be proudly featured.

This will be Time Out Market’s first location in Hungary. The first Time Out Market opened in 2014 in Lisbon as the world’s first editorially curated food and cultural market and further Time Out Markets opened around the world, putting a spotlight on the food and culture scenes of these cities and their diverse talents – while this is now a concept popular across several cities, the execution of each Market is distinctly local.

Discover the exciting new urban cultures

Time Out Market is rooted in the heritage of Time Out – a publication created at a kitchen table in London in 1968 to help people go out better and discover the exciting new urban cultures that had started up all over the city. Today, a global team of local expert journalists curate and create the best things to do, see and eat in 333 cities in 59 countries across websites, social media, video, newsletters, podcasts and live events; now this curation is also brought to life at Time Out Market.

Sandy Hayek, Time Out Market CEO said: “Budapest is amongst Europe’s most beautiful and buzzy cities in which both locals and tourists love to go out – to open a new Time Out Market in one of the city’s top locations, together with our partners in Budapest, is very exciting for us. The food scene is a great reflection of the city itself: Budapest offers both traditional, classic and modern, hip elements – it has a vibrant and diverse food scene which we will bring together under one roof at Time Out Market Budapest.”

Olivér Balogh and Viktor Balogh – minority owners of Corvin Palace – added: “Corvin Palace is the oldest department store in Budapest – we are proud to have now brought it back to its original glory, whilst creating value through a modern mixed-use of this legendary building. This is an ambitious project, so our goal was to include an iconic food and cultural market to complement the high-quality retail and leisure offerings as well as a hotel already signed – we are delighted to be welcoming Time Out Market Budapest to Corvin Palace soon.”

Read also:

  • Sensational: Hungarian team qualifies for Bocuse d’Or World Final 2025 – Read more HERE
  • Exclusive – Heavenly taste: The 3 most unique pizza places in Budapest – PHOTOS and more in THIS article

3 effortless Hungarian desserts to bare the summer heat – RECIPES

Rétes Hungarian desserts

As temperatures soar and the summer sun beats down, there’s no better way to beat the heat than with a sweet treat. Hungary, known for its rich culinary heritage, offers a delightful array of desserts that are not only delicious but also wonderfully refreshing. From creamy custards to fruity delights, Hungarian desserts are the perfect way to indulge your sweet tooth while staying cool during the sweltering summer months.

The iconic strudel (rétes) for lazy people

Hungarian rétes, also known as strudel, is a beloved pastry with a rich history dating back centuries. This delicate, flaky treat is traditionally filled with sweet or savoury fillings, such as apples, cherries, cheese or cabbage, and is a popular Hungarian dessert. While rétes is undoubtedly delicious, it is notorious for being challenging to make.

The difficulty lies in the thinness and elasticity of the dough, which requires skill and patience to stretch and roll out properly. The dough, made from flour, water and a touch of oil or butter, must be stretched by hand until it is nearly transparent, a process that demands precision and finesse. If the summer heat was not enough to make you sweat, making this sweet delicacy surely will. Why not take a different take on this Hungarian dessert that is equally as tasty but much easier to make?

Ingredients

  • 100g butter
  • 1 can of halved peach
  • 200g flour
  • 200g icing sugar
  • 1 baking powder
  • 450g Hungarian cottage cheese (túró)
  • 4 eggs
  • 0.5 litre milk
  • 1 vanilla sugar

Preparation

  1. Grease a baking pan with half the butter.
  2. Pour off the juice from the peaches and cut them into small pieces.
  3. Mix the flour, icing sugar and baking powder and sprinkle half of the mixture into the buttered pan. Sprinkle over the cottage cheese, then the peach pieces and sprinkle the other half of the sugar and flour mixture over the top.
  4. Beat the eggs with the milk and vanilla sugar with a whisk and pour over the top of the cake, covering the flour mixture completely. Shake the pan slightly. Pipe the remaining butter over the top.
  5. Bake in a 180°C (356°F) oven until golden brown. Serve sprinkled with icing sugar.

The ultimate Hungarian dessert for the summer: Semolina pudding-currant cubes

Semolina pudding, also known as semolina porridge or semolina dessert, is popular in various European countries, particularly in Central and Eastern Europe. In Hungary, we often call it “tejbedara” or “tejbegríz”. Now, let’s make something even better out of it! For this recipe, you can swap out the currant with any fruit of your choice.

Ingredients

For the dough:

  • 8 eggs
  • 8 tbsp sugar
  • 8 tbsp flour
  • 1 baking powder
  • 1 baking soda

For the cream:

  • 1l milk
  • 8 tbsp semolina
  • 200 g margarine
  • 200 g icing sugar
  • 500 g currants

Preparation

  1. Separate the eggs, and whisk the yolks with the sugar until frothy. Beat the whites until stiff peaks form. Stir the baking powder and baking soda into the flour. Pour the sugared egg yolks into the stiff whisk and mix gently, then sift the flour mixture into this and mix gently to combine.
  2. Pour the mixture into a 20×36 cm baking pan lined with baking paper, smooth it out evenly and bake in a preheated oven at 180°C (356°F) for about 25 minutes.
  3. While the pastry is baking, prepare the cream. First, cook a traditional semolina pudding without sugar and then leave to cool. Mix the room-temperature margarine with the icing sugar, then pour it into the completely cooled semolina pudding and mix. Add the washed and seeded currant to the cream and mix gently. (You can set a few aside for decoration)
  4. Carefully peel the baking paper off the baked and cooled dough and cut it in half horizontally. Spread the cream evenly on the bottom sheet, then place the other sheet of pastry on top, gently press down a little and refrigerate for a couple of hours. Before serving, cut into equal cubes, sprinkle with icing sugar and garnish with currants.

20-minute cherry sport bar

Sport bar is one of the easiest Hungarian desserts to make. During summertime, you may add a little twist to it by adding some freshly picked fruits.

Ingredients

  • 0.25 cup Dutch cocoa powder
  • 1tsp rum flavouring
  • 1 cup sour cherries
  • 0.5 cup milk
  • 3 cups of ground plain biscuits
  • 120 g butter
  • 0.5 cup sugar
  • 1 bar of dark chocolate
  • 1 tbsp cooking oil

Preparation

  1. In a bowl, measure the cocoa powder, add the rum flavouring, the previously drained sour cherries and the warm milk.
  2. Add the sugar to the melted butter and microwave for half a minute to dissolve.
  3. Add to the cocoa and cherry and mix well. Of course, be careful not to break the cherries. When it’s nice and smooth, add the ground biscuits. You should get a thicker mass.
  4. Pour into a china or glass bowl and smooth it out nicely. Place in the fridge for 15 minutes.
  5. Meanwhile, prepare the chocolate coating. Break the chocolate into small pieces, add 1 tablespoon of oil and microwave on medium heat for 1 minute or until it melts.
  6. Pour the melted chocolate over the cooled sports gelatine mixture, smoothing it evenly over the top. Refrigerate for 1-2 hours, or at least until the chocolate has completely set.

easy Hungarian desserts recipe sport szelet
Source: Youtube / Nosalty

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Hungary’s sweet secrets: 5 irresistible treats you must try!

food, people, eating

Hungary has a rich history of delicious treats with some being recognised globally. From the famous chimney cake to the beloved Boci chocolate, Hungarian confections are popular all around the world. Here are a few must-try delicacies for anyone visiting Hungary.

When someone visits Hungary, they are likely going to hear about the chimney cake, the famous lángos and goulash either from friends or people who live in the country. These culinary delights stand as staples for many foreigners upon their arrival.

However, in addition to these popular dishes, there are many more Hungarian specialities which can be found at local shops for everyone visiting Hungary to try out and enjoy. The variety of tastes and unexpected elements found in these less popular sweets make them an interesting exploration for every traveller who ventures into the country.

The Sport Bar

The Sport Bar which was made for the first time in 1953 is a much-loved sweet treat in Hungary. Covered with dark chocolate and filled with rum flavour on the inside, the Sport Bar stands as a testament to a time-honoured tradition.

Sport Bar
Source: Wikimedia Commons / Illustratedjc

The Danube Pebbles

From 1964 to this day, the Danube Pebbles (Dunakavics) have remained a timeless classic that Hungarian people love. The product takes inspiration from the “Franciadrazsé” which means that it is sugar-coated almond, with a twist of Hungarian touch. Although the appearance of its package might have changed slightly with time, this tasty treat has never lost touch with its original recipe.

Danube Pebbles
Photo: FB / Magyarorszagom.hu – Ami magyar, az csak jó lehet

The Negro Candy

Negro is a well-known Hungarian medicinal candy with deep roots in folklore and legend. It was first created by Pietro Negro (the candy was named after him), who cleverly used sugarcane, an extra material from making sugar during the 1920s as the primary ingredient for crafting the iconic Negro hard candy.

The name of the candy has led to misunderstandings in certain politically correct circles. This is because the brand name is linked to a term which has strong racial implications in English and is deemed unacceptable.

Negro Candy
Source: Wikimedia Commons / Metsavend

The Pilot Biscuits

The Pilot Biscuit is a time-honoured icon from Győri Keksz Ltd, with roots tracing back to its inception in 1960. This cookie holds deep significance as a typical Hungarian delicacy, with Pilot biscuits representing various items inspired by the famous tea biscuit. Known for their gentle crumble and delicious cake cream inside, these biscuits have been cherished by Hungarians of all ages and could be labelled as “Hungary’s Oreo”.

Pilot Biscuit
Source: Wikimedia Commons / Gg. Any

The Balaton Bar

The Balaton Bar, named after the famous Lake Balaton, is a cherished chocolate slice from Hungary that embodies layers of rich chocolate mixed with thin wafers. Throughout its history, this beloved chocolate has changed ownership many times and is now made by Nestlé. The Balaton Bar comes in many kinds that match today’s flavours and trends and it remains a favourite among Hungarian sweets.

Balaton Bar
Photo: FB / BALATON Szelet

For foreigners visiting Hungary, these 5 Hungarian sweets are a must-try. You can find them in shops like Spar, Tesco and Lidl all around the country. These sweets offer a sample of the Hungarian food culture at a budget-friendly price, with none exceeding HUF 1500 (EUR 4).

Read also:

  • Discover the hidden gems: Must-watch top-rated Hungarian series – HERE
  • Don’t miss this: 100 legendary Mercedes to be presented in this Hungarian city! – HERE

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Russian discount chain recruiting in Hungary with dream salaries!

Russian discount chain recruiting in Hungary with dream salaries

Mere, a Russian discount chain promising to rival the low prices offered by Aldi, Lidl and Tesco, is already in the process of recruiting employees in Hungary. The minimalist Russian retailer aims to conquer Hungary after encountering limited success in Western Europe.

The Russian discount chain will be exceptionally cheap

As we reported last week, Mere intends to launch several stores in Hungary, positioning itself as a competitor to leading German and British supermarket chains. Its business model, unique in Europe, focuses on cutting unnecessary expenses such as elaborate decoration and offering a streamlined product selection while slashing prices by 15-20% below the market average. This strategy could resonate particularly well in poorer regions of Hungary.

mere russian discount chain hungary
The Russian MERE discount chain. Photo: mere.ws
A recent article by haszon.hu highlighted an email sent to potential suppliers, indicating Mere’s interest in entering the Hungarian market. Despite the lack of an official announcement from the company, doubts persist regarding Mere’s intentions.

New promising job offers

On the recruitment front, telex.hu reports that preparations for market entry are already underway, with Mere establishing a subsidiary in Hungary staffed by 11 employees. Job adverts placed by TS Retail Ltd., a Hungarian-registered company, offer positions with salaries starting at HUF 500,000 (EUR 1,300), plus bonuses for purchasing managers. Responsibilities include sourcing suppliers, negotiating contracts and monitoring competitors, with working hours restricted to the standard 9 a.m. to 5 p.m. Interested applicants are instructed to submit their CVs to a Russian email address.

mere russian discount chain hungary
The Russian MERE discount chain in Germany. Photo: mere.ws

Mere’s ownership lies with Hung Trade DOO Beograd, primarily controlled by Sergei Schneider (79%) and Andrei Schneider (15%), alongside Valery Yakovlev (6%), who collectively oversee the Mere discount chain. Despite inquiries from telex.hu, further details regarding Mere’s plans remain undisclosed.

The Russian discount chain is present in many countries

Operating under the name Svetofor in Russia, Mere has established a presence across various Asian and European countries, including Kazakhstan, Belarus, China, Latvia, Lithuania and Romania.
Although unsuccessful in penetrating Western European markets, attributed in part to geopolitical tensions following the Russian invasion of Ukraine, Mere remains steadfast in its commitment to offering prices 20-30% lower than industry leaders like Aldi and Lidl.

Embracing a no-frills approach characterised by minimalist design, limited staffing and no customer service, Mere’s outlets resemble warehouses, appealing particularly to lower-income demographics seeking significant savings.

mere russian discount chain hungary
The Russian MERE discount chain. Photo: mere.ws

The anticipated arrival of Mere in the Hungarian market may catalyse price reductions among established supermarket chains, benefitting consumers. Plans are underway for Mere’s first store opening in Budapest.

Read also:

  • Surprising news: Russian discount chain is coming to Hungary – PHOTOS and details HERE
  • Ambitious plans: Russian discount chain determined to beat Aldi, Lidl in Hungary

Featured image: Mere employees (Svetofor) in Serbia

 

End of an era: Legendary Hungarian Olympic champion’s restaurant closes its doors

Hungarian Olympic champion Katinka Hosszú restaurant closes Budapest Hungary

It is challenging to keep a business alive during the current economic situation. According to an official announcement, Koool, the restaurant owned by Hungarian Olympic champion Katinka Hosszú and her husband Máté Layber-Gelencsér, closed its doors on the 8th of April. Here is their farewell to customers.

The “Iron Lady”

Katinka Hosszú is known in many countries. She is a Hungarian competitive swimmer who is best known for her success in the individual medley events. Hosszú has competed in multiple Olympic Games, World Championships, and European Championships, where she has earned numerous medals. Outside of her swimming career, she is also known for her entrepreneurial endeavours.

Katinka Hosszú restaurant Budapest Iron Lady
Photo: FB

End of an era for the Hungarian Olympic champion

Turizmus.com reports that Hosszú’s restaurant closes forever on the 8th of April. The eatery posted the announcement on their Facebook page on the 5th of April. Their main reason behind the hard and saddening decision was that they could not maintain the quality of the food in the current economic setting. In a Facebook post, they wrote:

Dear Guests!
Unfortunately, Koool will be closed permanently from Monday.
Thank you for your positive feedback and trust, for us, quality and our guests were the priority. As it would have meant a decline in quality for Koool to continue in the current economic climate, it would have been unethical to you, the guests, so we decided to close.

The staff also thanks customers for sticking around and for the support and positive feedback they have provided.

Hungarian Olympic champion Katinka Hosszú restaurant closes Budapest Hungary
Source: Facebook / Koool by Katinka

The brief history of the eatery

Koool restaurant, owned by the champion swimmer and her husband, opened its doors in June 2022 at 21 Szent István Boulevard, Budapest. The eatery’s concept was based on health-conscious nutrition. Katinka aimed to offer the flavours of the world for the price of a fast food menu. The meals were gluten-, dairy- and sugar-free, made with premium ingredients.

Koool by Katika restaurant poké
Source: Facebook / Koool by Katika
Source: Facebook / Koool by Katinka

The last hope

Even the last ray of hope is gone for saving the Hungarian Olympic champion’s beloved restaurant. Earlier this year, the owners were looking for a business partner, according to an older post on their social media site. Back then, she still had high hopes for her business: “We have further dreams of growth and sales, which we now want to achieve as a team. We are looking for an equally ambitious, creative and enthusiastic partner with whom we can achieve our goals together.”

As it seems, they could not find a partner who would save their business. However, the Hungarian Olympic champion’s restaurant is not the only one that had to close due to financial problems. Due to the current economic situation in Hungary, many businesses, including eateries, had to close their doors for good.

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Exclusive – Heavenly taste: The 3 most unique pizza places in Budapest – PHOTOS

Bella di Mamma Hungary's best pizzeria

Imagine you’re a tourist in the city of your dreams – or maybe just the capital city of a small country you’ve decided to visit. One of the best parts of travelling is undoubtedly getting to try the foods of the place. Personally, apart from indulging in the staple foods of the city I’m visiting, I’m always up for a good pizza wherever life takes me.

Pizzas are an essential dish in any major city: the selection is oftentimes immense, and usually, we do not have the time and energy to scroll through all the available reviews and feedback the pizzerias of the city receive. Fear not! We have done that for you should you happen to come to Budapest. Without further ado, let’s get into the 3 most exciting and unique pizza places in the Hungarian capital!

Local Korner

Local Korner steals your heart as soon as you set a virtual foot on their official webpage. You are greeted with an ingenious logo, a funky font, photos of mouthwatering flatbreads and a warm welcome.

Local Korner awaits guests with premium pizza – and, if you’re feeling adventurous, or maybe you just didn’t find the perfect pizza on the menu, they have a “simple and practical” flatbread option, as the owner of the place, Ákos Horváth puts it: you get to assemble the pizza you want to eat, which is then freshly baked by the chefs.

Don’t worry, you will not be bored while waiting for your tasty flatbread.

First, there’s a giant world map on the wall of the shop where you can write your name. By now, this map has become something of a pilgrimage site in Budapest with people from all around the world visiting and leaving their signatures here. Second, there’s a community table where you can chat with other guests. Lastly, you can even read the history of Local Korner in comic book form. These are already three reasons why you should visit this place and you haven’t even tasted their pizza yet!

We can’t overlook the kindness and friendliness of the waiters, who try their best to have a few words with each guest, whether it’s about their trip or just their day. Have I managed to convince you to visit Locak Korner yet?

Basilico Pizzeria

Fancy a place that is small, not much of a tourism hub, but still serves some of the best flatbread in the city? Basilico Pizzeria is your place. They make hand-tossed traditional Italian pizza baked in a stone oven. Their offer even includes New York-style flatbread which is a 45-50 cm diameter large pizza served by the slice.

“I remember a guest who was accidentally from New York, saying he had been looking for this kind of pizza for a long while and how happy he was that finally, he found a place,”

the owner of Basilico Pizzeria, László Kiss-Benke told Daily News Hungary.

basilico pizzeria
Photo: Basilico Pizzeria

The pizzeria also serves whole flatbreads à la carte. Both dine-in or takeaway are available, as well as home delivery by Foodora. As for the capacity of the restaurant, approximately 25 guests can sit inside. Good news: from April, their terrace is available!

As the owner, Kiss-Benke learnt from the best of the best in New York during his stay in the United States, coming back to Budapest, he wished to open a place that sells good quality flatbread. According to him, what is being sold as pizza slices by all the bakeries and gyros places, Pizza King, and the like in the Hungarian capital, is a mockery of the real deal. Thus, you can rest assured that you will get the best-quality pizza in Basilico Pizzeria.

basilico pizzeria
Photo: Basilico Pizzeria

Belli di Mamma

Looking for a VERY Italian pizza place in the Hungarian capital? You’ve found it. Belli di Mamma was opened in February 2019 with a concept inspired by “la dolce vita” of Italy of the 60s and 70s. Holiday, sun, sea, mountains, good music, good food and wine, sports cars, fashion, design and love – you name it, Belli Di Mamma delivers.

As the Managing Director, Riccardo Bianchi told Daily News Hungary, the pizza they serve is the Neapolitan Contemporary kind.

“A Contemporary pizza is characterised by its light, long-rising and fluffy dough with crunchy crust,”

he explained. Their flatbreads are made with the Biga process, which is a pre-fermented dough that makes the pizza light and easy to digest and low in gluten.

You will never get bored of their pizza selections, as their offer changes seasonally. “Our concept is “pizza and wine”, so we constantly search for nice wines to pair with our pizzas,” Riccardo said. In Belli di Mamma, you can decide whether you want your flatbreads with regular dough or a wholegrain base. As a bonus, their desserts are freshly prepared in their kitchen!

Read also:

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From foreign hands to Hungarian hearts: Famous Boci chocolate returns home!

Boci Chocolate
After three decades, the iconic confectionery and chocolate brands Boci, alongside the more recent additions Melba and Parisian Cubes, are set to return to Hungarian ownership as Cerbona finalises its acquisition from Nestlé.

According to G7, these beloved brands, which have been under the ownership of the Swiss-based company since the privatisation period following the regime change, were originally acquired alongside the renowned Szerencs Confectionery Company. Among Szerencs Confectionery’s flagship products, Boci chocolate remains treasured as one of its earliest and most cherished creations.

Boci Chocolate
Photo: FB / Boci csokoládé

The journey of Boci chocolate

The story of the Boci chocolate bar traces back to 1927 when it first appeared in stores under the name Szerencs. However, its packaging featured a cow, which led customers to affectionately call it “Boci” (Cow in Hungarian), a name, which was later officially adopted by the manufacturer.

Before the Second World War, Szerencsi became the largest confectionery in the country. However, in 1944, the factory faced disruptions as German soldiers invaded the area. Nonetheless, the director then successfully prevented the removal of machinery. Despite this effort, the factory’s cocoa bean supply was interrupted, limiting production to nougat, wafers and sugary confectionery. The factory was later nationalised in 1948, continuing as the Szerencs Confectionery Company.

The resurgence of Boci awaited the mid-1950s, amidst efforts to elevate chocolate quality and variety. By 1955, Boci reappeared, priced at 80 pfennigs (Hungarian currency), swiftly gaining popularity even as bread prices stood at three forints per kilo. This revival marked a return to consumer favour, underscored by its affordability compared to other goods of the times; for instance, peanut chocolate cost 3.6 forints during that period.

In the 1960s, the Boci chocolate bar saw a price reduction to 50 pfennigs alongside quality enhancements. However, by the 70s, concerns arose regarding the diminishing quality of Hungarian chocolate, with journalists questioning what had changed in the production process that led to this decline.

In the late 1980s, efforts were undertaken to renovate the chocolate factory, upgrade machinery, expand the warehouse network and enhance technology to enhance milk chocolate quality and product diversity. Despite these endeavours, some quality complaints persisted, with manufacturers attributing them to storage issues by retailers and distributors, as highlighted by instances such as manually extending chocolate box expiry dates, which raised concerns regarding product integrity and consumer trust.

In 1991, Nestlé acquired the Szerencs Chocolate Factory through privatisation, injecting significant investment, approximately HUF two billion, to elevate its quality. This investment was coupled with robust marketing efforts.

Boci Chocolate
Photo: FB / Boci csokoládé

Despite rumors of its decline, the factory manager affirmed Boci’s enduring presence in 1995, citing quality enhancements and effective advertising. The following year, Nestlé expanded the brand with new products. However, in 2004, Nestlé relocated Boci production to the Czech Republic, repurposing the Szerencs factory for Nescafé and Nesquik items.

This move caused notable reactions, echoing similar shifts in the industry, such as Kraft Foods’ relocation to Bratislava, resulting in factory closures in Hungary.

In recent times, a trend has emerged in Hungary where brands, originally Hungarian but later acquired by foreign entities post-regime change, are returning to domestic ownership in the sector. Notable examples include Nestlé relinquishing the “Szerencsi” trademark on its confections in 2018 in favour of the Szerencsi Bonbon Corporation. Additionally, in 2021, Nestlé transferred the Szerencsi cocoa trademark and the iconic red cat with a bow to the city, enabling Szerencsi Bonbon to use them under a free license.

Read also:

  • Expert: Quality of food in Hungarian shops often worse than in Western Europe – HERE
  • Surge in disposable and dangerous E-Cigarette called Poco Bar use among youth in Hungary – HERE

 

Ambitious plans: Russian discount chain determined to beat Aldi, Lidl in Hungary

Russian discount store Mere in Serbia
Russian discount chain Mere ventures into Hungary with intentions to beat German supermarket chains Aldi, Lidl and other rivals. Their strategy is ambitious yet straightforward: promising to undercut prices by 20-30%.

According to telex.hu, the success story of the Russian Mere began in Siberia, with aspirations not only to conquer Hungary but also Europe. Previously, they expanded into Romania and Great Britain. However, their ambitious plans were temporarily halted by the Russian invasion of Ukraine. Nonetheless, it appears they’ve only paused temporarily. According to a leaked letter, they aspire to start operations in Hungary, a matter we have detailed in THIS article.

Telex reported that the Mere network is owned by Torgservis, with its first store established in 2009 in Krasnoyarsk, known for its WWI POW camp, where Hungarian soldiers were held captive. The company is under the ownership of brothers Sergei and Andrei Schneider, descendants of a German lineage. They don’t give interviews, instead silently constructing their supermarket empire.

mere russian discount chain hungary
The Russian MERE discount chain. Photo: mere.ws

Russian discount chain vows to be very affordable

The Russian discount chain, known as ‘Svetofor’ in Russia, boasts approximately 3,000 stores, mainly situated in small Siberian towns. Moreover, they have outlets in Kazakhstan, Belarus and China. Additionally, they’ve entered markets in Lithuania, Romania, Germany, Spain, Belgium and Britain. In Russia, their 2023 revenue totalled EUR 2 billion.

Their market strategy is straightforward: pledging prices 20-30% lower than competitors such as Aldi and Lidl. But how?

According to the manager of their Spanish subsidiary, they refrain from expenditures that would inflate costs. Consequently, there is minimal decoration or shelving, adopting a ‘Spartan’ approach. Furthermore, the absence of a warehouse means suppliers unload products directly into the shops. Naturally, employee numbers are kept to a minimum.

The Russian MERE discount chain. Photo: mere.ws

Consequently, Mere stores resemble warehouses rather than contemporary Western outlets. HERE are some additional photos.

Mere (or Svetofor in Russia) is very popular in the poorer regions. When they opened their first shop in Leipzig in 2019, the crowd was massive, and some people didn’t even have the chance to enter. Since customers emptied the local store, they had to close for days to restock their nonexistent shelves. A customer remarked that Mere is akin to Aldi in its early days.

Mere shifts its focus to Eastern Europe

In 2021, they aimed to expand into Western Europe, yet encountered obstacles; the Russian invasion of Ukraine thwarted their plans. In Great Britain, they established only one store in Preston, Lancashire, before withdrawing post-Putin’s attack. The conflict compelled Mere to exit Western Europe. Subsequently, following the war’s outbreak, they opened only two stores in Belgium, operating under the name My Price.

mere russian discount chain hungary
The Russian MERE discount chain. Photo: mere.ws

Expansion encountered difficulties for other reasons as well. Suppliers were displeased with unloading products in stores and receiving payment only upon sale, along with the obligation to retrieve unsold items.

In 2023, they announced they would like to focus on Eastern Europe. They opened stores in the Baltic states, Poland and Romania, so it makes sense to come to Hungary. They plan to open 200 shops and reach EUR 700 million in traffic. First, they want to make their stand in Budapest and the suburbs.

In 2023, they announced their intention to focus on Eastern Europe, opening stores in the Baltic states, Poland and Romania, rendering their arrival in Hungary expected. They aim to establish 200 outlets and achieve EUR 700 million in revenue. Initially, they seek to establish a foothold in Budapest and its environs.

In Hungary, nine food supermarket chains already exist, with industry players frequently asserting market saturation. Mere would become the 10th competitor.

However, the question arises: how does Mere’s market conquest align with the Hungarian government’s objective to safeguard the Hungarian food retail market for domestic companies?

Read also:

  • Mfor: Orbán cabinet will squeeze foreign supermarket chains, Spar remains a target – Read more HERE
  • Expert: Quality of food in Hungarian shops often worse than in Western Europe – Details in THIS article

Featured image: Russian discount store Mere in Serbia, depositphotos.com