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Global Ecommerce Trends

On the whole, the world’s ecommerce environment is thriving. Reports indicate that online transactions now account for north of 15% of total sales in the global market. With a strong retail and consumer outlook, these figures can only get more impressive. 

India is at the forefront of this shopping revolution. Second only to China in terms of internet users, experts predict the e-commerce market in the country will touch the USD 84 billion mark by 2021. Of total retail sales in India, almost 10% is now done online. 

As a pointer, India takes first spot for fastest growing ecommerce market, with Compound Annual Growth Rate (CAGR) upwards of 30%. With internet penetration rates nearing double digit growth, this is most encouraging for players in the country’s online retail space. 

 Let’s go shopping

The future of retail is online. It has its advantages over traditional brick and mortar. Ability to remain open 24/7, wider payment options, lack of geographical limitations and lower operational costs among others makes it an attractive option for buyers and sellers alike. 

The growth of India’s middle class with its increasing purchasing power and busy lifestyles has spurred the growth of the sector.

From established household names like Myntra and Koovs to promising and exciting new entrants such as StyleCaret, online fashion shoppers can look forward to even better products and experiences in the days to come. 

Here, we look at 10 of some of the very best fashion ecommerce fashion brands India has to offer. In no particular order, these e-stores occupy prime position in the increasingly lucrative ecommerce fashion space.

  1. Myntra