Bruce Willis advertising Hungarian energy drink – VIDEO
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There is hardly any person in the free world who does not know the name of action movie hero Bruce Willis, star of the Die Hard franchise, The Fifth Element, Pulp Fiction and many other Hollywood movies. He has just become the spokesperson for the leading Hungarian energy drink brand, HELL. The commercial featuring the famous actor debuted on 2 April worldwide, as Blikk.hu reported.
HELL ENERGY managed to achieve something that no other Hungarian brands could so far: they have a contract with an A-list celebrity to be their spokesperson.
This is the first time when an active world-famous star from Hollywood gives his name to a Hungarian company.
As HELL ENERGY’s marketing manager, Péter Panti highlighted: HELL is a brand related to dynamism, strength and quality, so they needed a spokesperson associated with these values. A person who spent most of his career acting in the most prestigious action movies seemed to be a splendid choice. Multiple celebrities’ names came up, but they have finally chosen Bruce Willis, as he is known everywhere and his name means quality. Moreover, he was in Budapest a couple of years ago for shooting a movie – which is not a rare case nowadays with Hollywood projects – so he is somewhat familiar with Hungary.
Shite!